In its quest for better ethics, and a forerunner in this field in the Hérault region, the Asensò studio has been a member of AFD (Alliance Française des Designers) since 2008, a movement framing the profession of graphic designer around a code of ethics and promoting respect for the rules in the field. Studio Asensò is also the local representative (local correspondent) and is committed to defending the profession of graphic designer with local players.
L’Alliance Française des Designers, premier syndicat professionnel pluridisciplinaire en France et premier par le nombre de membres, représente les designers quelles que soient leurs disciplines et leur forme juridique. L’AFD est animée bénévolement par des designers graphiques, de produits, d’espaces ou de messages, d’expérience qui exercent en sociétés ou sont travailleurs indépendants, dans différentes régions de France. Le fonctionnement associatif du syndicat est démocratique et ouvert au point de vue de chacun. Y adhérer et voter, c’est prendre une part active à la vie de sa profession. Il appartient aux membres de faire connaître leurs idées auprès du conseil d’administration.
Alliance evokes the coming together around common objectives of professionals concerned with the future of all forms of design and their legal context. Alliance implies the evolution and life of a structure – a crossroads – open to all components of our professions.
French, because we represent professionals from all our regions. French, in the spirit of sharing and promoting the best legislation for our professions, at Community level, alongside organizations from other European countries.
Designers to signify our openness to all components of the design professions and our resolutely cross-disciplinary vocation, whatever the status. Designers to underline the obvious complementarities between our professions and the tendency to respond together to market needs. Here are a few examples of synergies: architects and graphic designers for signage and scenography, textile designers and stylists for clothing creation, interior designers and furniture designers, etc.