La Bosque is a small vineyard nestled in a mountain hamlet on the schist slopes of the Saint-Chinian AOP. In 2016, Olivia and Maxime Calas decided to settle there to reconnect with the essentials: cultivating the land, promoting the terroir, and showcasing the Languedoc grape varieties through original vintages. La Bosque is an authentic, demanding, and collective adventure that the couple lives with passion, shares with generosity, and protects with conviction.

Most of the plots flourish in the heart of the maquis, in a wild and unspoiled environment, surrounded by holm oaks and arbutus trees. A vibrant, dense, and aromatic landscape that shapes the character of the wines as much as that of the estate.

From the very first year, the choice to go organic was an obvious one. With this in mind, the estate was gradually restructured. Old, sometimes forgotten grape varieties were carefully replanted. Today, these heritage varieties contribute fully to the unique identity of the wines, rooted in their terroir and faithful to the wine-growing history of the Languedoc region.

Scenes from vineyards and everyday life

After designing their logo themselves, Olivia and Maxime entrusted us with creating the visual identity for Domaine La Bosque. This identity is structured as a true graphic system, lively and coherent, built around original illustrations and a pink and red two-color scheme, a signature that is both soft and vibrant.

The visual universe comes to life through a series of small festive scenes, where the couple is depicted with bottles in hand, surrounded by everyday objects and graphic symbols that evoke their work, their environment, and their philosophy. These illustrations, combined with warm messages, sincerely convey the authenticity of the place, the conviviality of their universe, and the unique character of their wines.

The ensemble invites you to share a simple and authentic moment, reflecting the spirit that animates La Bosque: a joyful human adventure deeply rooted in its terroir.

The footprint of sharing

The visual identity of Domaine La Bosque is consistent across all of its communication media.
It is expressed both in the digital world—through the website, social media, and newsletters — and in print media (postcards, posters, greeting cards, etc.).

It is also featured in the estate’s signage, contributing to an immersive and welcoming visitor experience.

Finally, it really comes into its own on the packaging, particularly with the now iconic Bag in Bosque, an original format dressed in a red and white gingham tablecloth, a nod to the estate’s friendly, country spirit.

From the terroir to the label

Based on the illustrations, we designed labels for several beverages: grape juice for children and adults alike, as well as two spirits — a gin made from wine brandy and a cheerful limoncello made with lemons from their own production — for more seasoned consumers.

Each label features Olivia and Maxime hard at work harvesting grapes, armed with pruning shears and aromatic plants in hand.

An original typeface, christened Audoux created by the studio, enhances the labels. It provides both an informative dimension and a distinctive graphic touch. La Audoux is a vernacular geometric typography inspired by the typefaces recurrently found on the famous pediments of Languedoc-Roussillon cooperative wineries. A veritable revival of architect Roger Audoux’s layouts, the typography pays tribute to the man who designed nearly a dozen cellars as original as they are rational in their construction, as do the typefaces used on them.

The entire composition is monochrome, with each drink associated with a unique color. The irregularity inherent in pad printing reinforces the artisanal character of the products.