Jaja – Display font

Jaja typography is inspired by the convivial and popular world of wine. It is part of a rich formal repertoire, blending the delicate curves of a bottle, the generous roundness of a glass, and the subtle motifs that recall the art of tasting in bistros and wine bars. The popular spirit of wine is also evident in the rougher details of the typography.

In French slang, "jaja" is a colloquial term for wine. Its origins date back to the mid-19th century, and probably derive from the jargon of the workers and working classes. The word is derived from a sound distortion or childish simplification of the word "vin" or "vinasse", in a context where ordinary wine was often spoken of in an affectionate way. In working-class circles, colloquial or slang terms were often used to play down or soften the reality of living conditions, including the consumption of alcohol, often associated with moments of conviviality. "Jaja" came to be used to designate wine, with a light, joyful connotation.

PUBLICATION: 2024
DESIGNERS: Romain Diant, Samuel Roger
STYLE : Display
VARIATIONS : Different glyph variations