We were delighted to bring together the world of the Alaryk brewery and that of artist SupaKitch, using a 5-liter mini keg distributed in small series. The internationally-renowned artist, who lives between New York, Biarritz and Montpellier, and who combines street-art with tattoo inspiration, was on hand for this singular project. The mini keg should quickly become a collector’s item that beer and street-art enthusiasts will be snapping up.
Technically speaking, there’s no need for an expensive beer tapping machine that doesn’t accept all types of packaging. The Alaryk mini keg is totally autonomous, with its own pressurized tapping system and integrated CO2 cartridge. Once the keg has been tapped, you can consume it within 30 days, keeping it in a cool place after use.
Artistic direction that makes sense
The Asensò studio was involved from the outset, with an art direction in line with the brewery’s brand territory. SupaKitch’s gold-and-black universe and floral style was an obvious choice for the team, making the result all the more attractive. Finally, we followed every step of the design process, including post-production.
We hope consumers will rediscover the spirit of Alaryk in this new mini-barrel, and enjoy the taste all the more.