To celebrate the varietal wines of Pays d’Oc, a vast Protected Geographical Indication covering 120,000 hectares between sea and mountains, Sea, Grapes and Sun is criss-crossing the beaches of Languedoc. The Pays d’Oc winegrowers’ foodtruck stops in ten towns along the coast, offering holidaymakers and locals alike a privileged encounter with the vintages of the producers who are ambassadors for France’s first wine-producing PGI.

A Festive and Welcoming Identity

The communication materials deployed throughout the campaign reflect the festive and convivial spirit of the tour, through illustrations evoking a seaside and tourist universe. The warm colors are in keeping with Pays d’Oc IGP’s graphic charter, while creating a unique identity for the event. The typographic treatment of the name, which evokes handwriting, highlights the know-how of the winemakers and the quality of the wines produced. Each visual becomes an invitation to share and taste.