Perfcube
Try it and you’ll see how well it works

Perfcube is the result of 30 years of biomedical clinical research and provides unique solutions for athletes: improving their performance in competition, recovering quickly and effectively after exercise, and regaining their full capacity more quickly after injury.

The strong potential of this technology used to combat sickle cell anemia in sports is well established. Many top athletes, such as judoka David Douillet, two-time Olympic champion and four-time world champion, have made Perfcube a valuable ally in their preparation and recovery.

Customer	Perfcube
Sector	Sports equipment
Discipline	Brand design Editorial design Technology and service

A typographic logo combining performance and technology

Designed especially for Perfcube, the typographic logo is based on three ideas.

Firstly, the use of a mirrored “E” echoes the number “3”, bringing a strong singularity to the end of the typographic block. The number three itself contains two layers of meaning: at once a reference to the notion of the cube, it also echoes the three major functions that this technology can offer: preparation, recovery and healing.

Secondly, the letters of the logotype are set in perfect cubes. Finally, the typefaces specially designed for this identity convey a dynamic image that combines performance and technology.

Color as a performance driver

The chromatic range is made up of a cameo of grays and a deep black that contrast with the rest of the colors with which it can be associated, giving the brand a certain strength. On the other side of the spectrum, an acidic, almost fluorescent yellow conveys a dynamic image, giving Perfcube a fresh, energetic look.