Les Cochonneries de Resplandy is a breeder and fattener of black pigs located in the small village of Le Pla, in the Ariège Pyrenees. They produce high-quality organic products (meat, charcuterie, etc.) with full respect for animal welfare, overseeing every stage of the production process. The farm manages the entire production chain, from the birth of the pigs to the preparation of butchered and cured meat products.

he company’s quirky name reflects its broad appeal and its commitment to offering high-quality products that remain accessible. The visual identity embodies this philosophy by incorporating unexpected design elements for the charcuterie industry, while still conveying the artisanal and farm-based nature of the business.

A custom typeface at the heart of the identity

The custom-designed characters highlight the quirky, playful nature of the name by introducing a visual language inspired by the farm’s pigs, creating letters with exaggerated and distinctive features. The type family used throughout the rest of the identity brings an artisanal feel to the overall design, especially when applied in its boldest weights and in its most condensed or extended variations.