LePerco, an artisanal and independent coffee roaster nestled in Narbonne in the south of France, quietly invites you into a world where taste meets purpose. Rooted in a global network of ethical and organic coffee producers, the roaster’s precise selection and uncompromising quality control create unique and exclusive blends. Yet LePerco isn’t just about roasting—it’s about community: guiding both private lovers and professional connoisseurs through equipment advice, installations, and inspired tasting workshops that awaken new palates.

The journey of LePerco unfolds from a surprising duality: its founder, Pierre‑Marie Camper, transformed his record shop’s soulful tunes into the cadence of coffee beans roasting—bringing together music and aroma in a symphony of discovery. This narrative‑rich heritage guides the new brand identity, which sharpens focus on the heart of the craft: the roasting itself, while honoring the music‑soaked roots of the brand.

A Name That Shapes the Identity

LePerco—short, affectionate, and almost nickname-like—is derived from Percolation, rooted in the Latin percolare, meaning the filtering of liquid through permeable spaces. The term conjures both nature’s subtle process and the art of extracting coffee’s essence—capturing the brand’s ethos of filtering to retain only what matters: ethical, gustatory excellence from bean to cup. The name itself guides the identity: simple, memorable, and filled with meaning.

Visual Harmonies of Beans and Leaves

The brand’s graphic universe springs to life through two core geometric shapes, arranged into patterns that whisper of coffee tree leaves, cherries, and roasted beans—symbols of LePerco’s mastery of every step in its production chain. Each coffee variant blooms with its own motif, adaptable across touchpoints, enriching the brand’s visual dialogue with subtle diversity and coherence.

A Flexible Identity in Tune With Culture

The strength of LePerco’s identity lies in its flexibility. Its modular graphic system welcomes collaborations and cultural moments without ever losing the brand’s essence. This spirit comes to life through its partnership with the Rio Loco music festival in Toulouse, for which LePerco designs special labels echoing the festival’s vibrant color palette. On site, the LePerco stand becomes a meeting place where festival-goers can explore all kinds of drinks, including the exclusive Supernova Rio Loco edition — a vibrant coffee, in tune with the energy, rhythm, and unique visual identity of the festival.