To mark the opening of the classified “La Dune” tourist residence, Laurent Clerici, the establishment’s manager, wanted to give the site a strong visual identity, capable of reflecting all its uniqueness. Located in the commune of Sérignan, in the south of France, the residence enjoys a privileged location, just a stone’s throw from the beach.

The pearl of the Mediterranean

Far from the glitz and glamour of Cap d’Agde, Sérignan elegantly preserves its authenticity and Mediterranean soul. Nestled in the heart of the Gulf of Lion delta, the town harmoniously combines the charm of a real village, where life is good every day, with the appeal of an intimate seaside resort with its human-scale marina.

With its 8,400 inhabitants, Sérignan has a warm and dynamic welcome. Throughout the year, the town vibrates to the rhythm of numerous cultural, artistic and festive events, reinforcing its identity and creating a strong bond between residents and visitors. Its location also makes it an ideal starting point: the Camargue, the Cévennes and Catalonia are just an hour’s drive away, offering a diversity of landscapes and experiences at your fingertips.

Between sea, nature and culture, Sérignan is an authentic destination, ideal for those seeking relaxation, discovery and immersion in the art of living in the South of France.

A graphic universe in harmony with the environment

The logotype for the La Dune tourist residence was created in a spirit of poetry and balance, drawing its inspiration from the exceptional natural setting that surrounds it: shifting dunes and the immediate proximity of the beach. Entirely designed for this project, the typographic block is based on shapes and lines taken directly from this preserved environment, where nature remains the main protagonist.

The graphic universe, both illustrated and typographic, immediately establishes the atmosphere of the site. It conveys an identity where authenticity, simplicity and nature combine to create a harmonious and distinctive visual experience.

The residence’s signage, conceived as an extension of this identity, finds its expression in the combination of delicately drawn pictograms and messages in linear typography. This combination reflects a Mediterranean art of living, where clarity and elegance are at the service of visitors’ comfort. Each element, whether a directional sign or an on-site inscription, contributes to La Dune’s visual identity, reinforcing its unique character and intimate link with its natural environment.