The CDG Hérault (Hérault’s Territorial Public Service Management Center) supports local authorities across the department by managing and recruiting specific categories of public servants. A public institution based in southern France, it assists municipalities and public bodies with expertise, services, and proximity.

The organization operates from two sites: its historic headquarters in Montpellier, and a new facility in Cazouls-les-Béziers, whose eco-conscious construction began in 2023. A strong architectural gesture that embodies the center’s ambition—to strengthen its presence and reinforce its support on the ground.

An Identity That Reconnects

After years of reduced visibility, CDG Hérault is repositioning itself as a key local actor by renewing its dialogue with the territory. A network of over 350 employees now benefits from a revitalized strategy—one that includes internal transformation, targeted outreach, and a bold new visual identity. This shift aims to amplify the institution’s role and reaffirm its presence at the side of local actors.

Designed as a symbol of this reengagement, the new identity redefines CDG Hérault’s image. More than just a logo, it becomes the expression of a renewed mission—connecting agents, creating momentum, and visualizing support.

Typography as a Connecting Path

The primary grotesque typeface is complemented by a bespoke design inspired by the logomark. Each character follows a linear path that unfolds into three layers, echoing the logo’s triple-circle structure. More than an accessory, this custom typography becomes a narrative tool—capable of embodying the concept and enriching the identity across formats.

A Visual Language Derived From the Logomark

Beyond the logo, a full system of graphic components extends the identity’s language. Modular and rhythmic, these elements allow the visual universe to adapt to a wide range of contexts—even when imagery or copy is limited. Through repetition and structure, the brand asserts a presence that is both distinctive and versatile.

The threefold structure of the logomark serves as a foundation: the concentric circles, the custom letterforms, and a set of minimalist icons form a coherent and expressive visual grammar.

Bringing Public Service to Life

To inject playfulness and human presence into the brand, a family of illustrations brings the identity to life. With active characters, exaggerated gestures, and a sense of movement, each scene speaks to the center’s mission—supporting those who serve the public. Every illustration offers room for adaptation: a colored cap, a flag, a pole—subtle ways to highlight CDG Hérault’s role within each story.