Aurélie Sinègre is a freelance special needs teacher. She entrusted us with creating her visual identity for her communications, which is mainly based on a brochure. This tool combines information and practicality.

The design, which is purely typographical, aims to make the information as clear and accessible as possible to as many people as possible. It encourages users to reclaim the medium by transforming it into a practical, functional, and educational tool.

A medium to explore with the tip of a pencil

The logo on the front cover is spray-painted, and the printing and creasing are done directly in the studio. Users are encouraged to experiment with the tool as an educational and fun object: children (and parents) can connect the dots of the logo, but also use the medium for note-taking.

Self-published, this tool provides access to sometimes sensitive information in an educational manner. Printed and designed in-house, the leaflet was designed with economy and practicality in mind, making it easy to renew and reprint.

Special attention was paid to the choice of paper, Fedrigoni Materica Kraft. A textured kraft-effect paper, often used in various educational and administrative applications thanks to its unique characteristics of strength, texture, and affordability.