After 30 years as head of sales at a company specializing in contemporary furniture, Fabrice Roca founded his own agency. He works exclusively with leading Italian brands such as De Padova, Boffi, and Glass, as well as the Spanish brand Punt.

The Fabrice Roca agency wanted a visual identity that matched the high standards and quality of the brands it represents. This new image is mainly expressed through its internal communications, particularly its stationery, cards, and digital media.

“A”s as graphic openings

The logo is based on the three letters “A” in the agency’s name, each stylized in a graphic form evoking windows or openings. These shapes, inspired by architecture, also reflect the diversity of Agence Fabrice Roca’s offerings and clientele. Together, they form a distinctive symbol that can exist independently of the main logo and be used as an acronym on various communication media.

Beyond their role in establishing identity, these shapes become powerful graphic elements that are integrated into the visual composition. They can also be used as typographic characters, particularly by replacing the letter “a” in certain words to create unique and expressive messages.

When the medium becomes the signature

Italian craftsmanship enhanced by the vision of exceptional designers! It was therefore only natural that the identity of the Fabrice Roca agency took shape on Materica Verdigris paper, produced by the prestigious Italian company Fedrigoni and carefully printed by the expert hands of the Les Caracterres workshop.

Particular attention was paid to the choice of paper and printing finishes: delicate embossing enhances the stationery, adding a touch of prestige that is striking yet subtle.