{"id":8839,"date":"2024-12-18T16:18:19","date_gmt":"2024-12-18T15:18:19","guid":{"rendered":"https:\/\/www.asenso.fr\/project\/les-jajalogues\/"},"modified":"2026-08-24T08:14:03","modified_gmt":"2026-08-24T07:14:03","slug":"domaine-levejean","status":"publish","type":"project","link":"https:\/\/www.asenso.fr\/en\/project\/domaine-levejean\/","title":{"rendered":"L\u00e9v\u00e9jean Estate"},"content":{"rendered":"

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Domaine L\u00e9v\u00e9jean
Winemakers from father to son since 1947<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_padding=”||50px|||” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Maax Standard||||||||” text_font_size=”21px” text_line_height=”1.4em” width=”100%” global_colors_info=”{}”]<\/p>\n

Domaine L\u00e9v\u00e9jean is a winery shaped by its terroir and history. Located on the former bed of the Orb River, in the H\u00e9rault commune of Th\u00e9zan-l\u00e8s-B\u00e9ziers, this family-run estate, managed by Michelle and Alban, draws on a gravelly terroir warmed by the Mediterranean sun. For three generations, the Prades family\u2014which founded the estate in 1947\u2014has been guided by its passion for working the land. Over the years, the estate has expanded\u2014not out of excessive ambition, but to breathe new life into neglected land and reach a scale that would allow them to acquire equipment capable of meeting their high standards. Today, the focus is no longer on growth, but on continually elevating the quality of the wines and the work carried out on these 160 hectares, cultivated with respect and the highest standards. <\/p>\n

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Client<\/span><\/td>\nDomaine L\u00e9v\u00e9jean<\/td>\n<\/tr>\n
Sector<\/span><\/td>\nViticulture<\/td>\n<\/tr>\n
Discipline<\/span><\/td>\nBrand Design
Editorial Design
Package Design<\/td>\n<\/tr>\n
Photographs<\/span><\/td>\nStudio Asens\u00f2,
Laurent Picolillo<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” border_color_all=”RGBA(255,255,255,0)” border_width_bottom=”50px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/04\/Domaine-Levejean-Identite-visuelle-1.jpg” alt=”Clos Gisone” title_text=”Domaine L\u00e9v\u00e9jean – Visual Identity – 1″ show_bottom_space=”off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/04\/Domaine-Levejean-Identite-visuelle-2.jpg” title_text=”Domaine L\u00e9v\u00e9jean – Visual Identity – 2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px|auto|0px|auto|true|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/04\/Domaine-Levejean-Identite-visuelle-3.jpg” title_text=”Domaine L\u00e9v\u00e9jean – Visual Identity – 3″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” custom_margin=”|0px||0px|false|false” custom_padding=”|0px|||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/04\/Domaine-Levejean-Identite-visuelle-4.jpg” title_text=”Domaine L\u00e9v\u00e9jean – Visual Identity – 4″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|||0px|false|false” custom_padding=”|||0px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”50px||50px||false|false” custom_padding=”40px|||||” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

An identity shaped by its terroir<\/h1>\n

 <\/p>\n

The visual identity of Domaine L\u00e9v\u00e9jean is centered around three key elements. First, the building\u2019s architecture, with its modern and bold lines, which crowns the landscape and its \u201cearth embankment\u201d composed of layers of gravel. <\/p>\n

Next comes the name L\u00e9v\u00e9jean, which anchors the estate in its terroir. L\u00e9v\u00e9jean comes from the combination of the Occitan word \u201cLeve\u201d (meaning a raised embankment) and \u201cJean.\u201d It evokes a raised mound of earth that protects the vines from rising waters. This element is depicted as the base of the building in the logo. <\/p>\n

Ultimately, it is the soil itself that shapes the wine. A mixture of water, sand, sediment, and pebbles\u2014characteristic of the estate\u2019s gravelly terrain\u2014traces of time captured in the soil and reflected in the estate\u2019s logo. <\/p>\n

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Illustrations that tell the story of the vintages<\/h1>\n

 <\/p>\n

The labels are inspired by the stone. Cairns, carefully stacked from pebbles found in the vineyards, stand as markers of Domaine L\u00e9v\u00e9jean\u2019s unique terroir. Each formation speaks to the wine it contains: roundness, lightness, subtlety, and power. <\/p>\n

Framed to reveal only one side, the cairns take on an abstract quality. Patterns emerge, shapes shift, and the mineral character of the pebbles is accentuated. Created in black and white, this exclusive visual style brings cohesion to the range, subtly reflecting and amplifying the history and personality of the vintages. This visual style becomes a visual narrative of the soil and time, of winemaking and place. <\/p>\n

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Labels that reflect the estate’s philosophy<\/h1>\n

 <\/p>\n

Domaine L\u00e9v\u00e9jean is rooted in respect for the land, nature, and balance. Certified \u201cHigh Environmental Value\u201d (HVE), it meets the highest standards for environmental conservation. Here, biodiversity thrives: hedgerows, wildflowers, weeds, insects\u2014each element plays its part in the vineyard\u2019s ecosystem. The impact on the air, water, and soil is kept to a minimum, ensuring a future as rich as its heritage. <\/p>\n

This philosophy extends beyond the vineyards. The labels are printed on 100% natural cotton paper from Fedrigoni. Raw textures and subtle imperfections\u2014these details all reflect the estate\u2019s commitment to sustainability. An echo of the earth, preserved in every bottle. <\/p>\n

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Domaine L\u00e9v\u00e9jeanWinemakers from father to son since 1947Domaine L\u00e9v\u00e9jean is a winery shaped by its terroir and history. Located on the former bed of the Orb River, in the H\u00e9rault…<\/p>\n","protected":false},"author":1,"featured_media":9263,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"L\u00e9v\u00e9jean Estate","_seopress_titles_desc":"Brand design for Domaine L\u00e9v\u00e9jean, a winery shaped by its terroir and history.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"https:\/\/www.asenso.fr\/wp-content\/uploads\/2024\/12\/Miniature-ReseauxSociaux-Levejean-36-1-scaled.jpg","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"https:\/\/www.asenso.fr\/wp-content\/uploads\/2024\/12\/Miniature-ReseauxSociaux-Levejean-36-1-scaled.jpg","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"project_category":[1555,1544,1545,1543],"project_tag":[],"class_list":["post-8839","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-branding-design","project_category-editorial-design","project_category-food-drink-en","project_category-packaging-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project\/8839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/comments?post=8839"}],"version-history":[{"count":51,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project\/8839\/revisions"}],"predecessor-version":[{"id":18835,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project\/8839\/revisions\/18835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/media\/9263"}],"wp:attachment":[{"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/media?parent=8839"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project_category?post=8839"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project_tag?post=8839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}