{"id":18710,"date":"2025-07-16T15:41:00","date_gmt":"2025-07-16T14:41:00","guid":{"rendered":"https:\/\/www.asenso.fr\/?post_type=project&p=18710"},"modified":"2026-09-02T10:29:53","modified_gmt":"2026-09-02T09:29:53","slug":"gustave-fayet-symphonie-decorative-a-fontfroide","status":"publish","type":"project","link":"https:\/\/www.asenso.fr\/en\/project\/gustave-fayet-symphonie-decorative-a-fontfroide\/","title":{"rendered":"Gustave Fayet, Symphonie d\u00e9corative \u00e0 Fontfroide"},"content":{"rendered":"

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Gustave Fayet, Symphonie d\u00e9corative \u00e0 Fontfroide
D\u00e9couvrir le Fontfroide fa\u00e7onn\u00e9 par Gustave Fayet<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Maax Standard||||||||” text_font_size=”21px” text_line_height=”1.4em” width=”100%” global_colors_info=”{}”]<\/p>\n

L\u2019exposition Gustave Fayet\u2009: Symphonie d\u00e9corative \u00e0 Fontfroide<\/em> met en lumi\u00e8re les go\u00fbts du collectionneur autant que les choix de l\u2019artiste dans la composition des d\u00e9cors de l\u2019abbaye. Par le jeu du remploi, les multiples \u00e9l\u00e9ments d\u00e9coratifs se r\u00e9unissent en un ensemble coh\u00e9rent, faisant de l\u2019ancienne abbaye cistercienne une v\u00e9ritable \u00ab symphonie d\u00e9corative \u00bb, dont Gustave Fayet est le chef d\u2019orchestre.<\/p>\n

Cette exposition propose un parcours de visite in\u00e9dit, invitant le public \u00e0 d\u00e9couvrir le Fontfroide fa\u00e7onn\u00e9 par Gustave Fayet. Du parloir \u00e0 la salle \u00e0 manger des enfants ou \u00e0 la sacristie, chaque pi\u00e8ce d\u00e9ploie une atmosph\u00e8re particuli\u00e8re, o\u00f9 peinture, c\u00e9ramique, vitrail et mobilier dialoguent avec intensit\u00e9.<\/p>\n

La construction de l\u2019identit\u00e9 visuelle de l\u2019exposition d\u00e9bute par une immersion dans le lieu. Cette premi\u00e8re \u00e9tape de recherche consiste \u00e0 observer l\u2019architecture, les lumi\u00e8res, les couleurs et les d\u00e9tails qui composent l\u2019Abbaye de Fontfroide. \u00c0 travers ce travail de rep\u00e9rage, nous constituons un r\u00e9pertoire formel, v\u00e9ritable mati\u00e8re premi\u00e8re du projet.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px|0px|false|false” custom_css_free_form=”td {|| vertical-align: top;||}” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
Client<\/span><\/td>\nAbbaye de Fontfroide<\/td>\n<\/tr>\n
Secteur<\/span><\/td>\nArt & culture<\/td>\n<\/tr>\n
Discipline<\/span><\/td>\nDesign d’espace<\/td>\n<\/tr>\n
Sc\u00e9nographie<\/span><\/td>\nAtelier Lupus<\/td>\n<\/tr>\n
Photographies<\/span><\/td>\nStudio Asens\u00f2, \u2009
C\u00e9line Ventura Teixeira,
David Maugendre,
Henri Gaud,
Isabelle Ildevert<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Identit\u00e9 d\u2019un parcours in\u00e9dit
au sein de l\u2019abbaye de Fontfroide<\/h1>\n

 <\/p>\n

Pens\u00e9 comme un v\u00e9ritable outil de m\u00e9diation, le travail de composition typographique, ainsi que la hi\u00e9rarchisation des textes et des cartels, vise \u00e0 rendre l\u2019exp\u00e9rience de lecture plus claire et plus fluide, au service de la compr\u00e9hension des contenus. La couleur orange vient souligner et r\u00e9v\u00e9ler les \u0153uvres expos\u00e9es, tandis que le violet accompagne les textes des commissaires d\u2019exposition.
Ici, la forme accompagne le fond. Pour prolonger cette direction artistique, nous avons choisi une typographie \u00e0 la fois fonctionnelle et inspir\u00e9e de l\u2019univers m\u00e9ridional.<\/p>\n

Afin d\u2019inviter le public \u00e0 d\u00e9ambuler dans les espaces de l\u2019Abbaye de Fontfroide, nous avons d\u00e9velopp\u00e9 un vocabulaire graphique qui accompagne le parcours sur l\u2019ensemble des panneaux, depuis le portail d\u2019entr\u00e9e jusqu\u2019au panneau d\u2019introduction du Dortoir des Convers.<\/p>\n

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Dortoir des convers, un dialogue entre graphisme et sc\u00e9nographie<\/h1>\n

 <\/p>\n

Nous nous sommes associ\u00e9s \u00e0 l\u2019atelier Lupus pour concevoir l\u2019identit\u00e9 visuelle du dispositif, avec la volont\u00e9 de faire dialoguer graphisme et sc\u00e9nographie.<\/p>\n

En puisant notre inspiration dans le lieu et les mat\u00e9riaux pr\u00e9sents in situ, notamment les parefeuilles au sol ainsi que les pierres du b\u00e2ti et du plafond vo\u00fbt\u00e9, nous avons d\u00e9velopp\u00e9 une bichromie aux tonalit\u00e9s chaleureuses et compl\u00e9mentaires. Ces couleurs \u00e9voquent \u00e9galement les pigments utilis\u00e9s par Gustave Fayet et Richard Burgsthal dans leurs \u0153uvres respectives.<\/p>\n

Ce travail constitue une premi\u00e8re \u00e9tape, prolong\u00e9e par la conception \u00e9ditoriale du catalogue de l\u2019exposition, qui reprend et d\u00e9veloppe ce m\u00eame syst\u00e8me graphique, adapt\u00e9 au support imprim\u00e9.<\/p>\n

 <\/p>\n

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Gustave Fayet, Symphonie d\u00e9corative \u00e0 FontfroideD\u00e9couvrir le Fontfroide fa\u00e7onn\u00e9 par Gustave FayetL\u2019exposition Gustave Fayet\u2009: Symphonie d\u00e9corative \u00e0 Fontfroide met en lumi\u00e8re les go\u00fbts du collectionneur autant que les choix de…<\/p>\n","protected":false},"author":1,"featured_media":18489,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"

[general_slider] [general_slide img_url=\"https:\/\/www.asenso.fr\/wp-content\/uploads\/2024\/12\/Jajalogues-1192x758px1.jpg\" alt=\"Identit\u00e9 visuelle de bar \u00e0 vins et caviste\"][general_slide img_url=\"https:\/\/www.asenso.fr\/wp-content\/uploads\/2024\/12\/Jajalogues-1192x758px2.jpg\" alt=\"Identit\u00e9 visuelle de bar \u00e0 vin et caviste\"][general_slide img_url=\"https:\/\/www.asenso.fr\/wp-content\/uploads\/2024\/12\/Jajalogues-1192x758px3.jpg\" alt=\"Identit\u00e9 visuelle de bar \u00e0 vin et caviste\"][general_slide img_url=\"https:\/\/www.asenso.fr\/wp-content\/uploads\/2024\/12\/Jajalogues-1192x758px4.jpg\" alt=\"Identit\u00e9 visuelle de bar \u00e0 vin et caviste\"][general_slide img_url=\"https:\/\/www.asenso.fr\/wp-content\/uploads\/2024\/12\/Jajalogues-1192x758px5.jpg\" alt=\"Identit\u00e9 visuelle de bar \u00e0 vin et caviste\"][general_slide img_url=\"https:\/\/www.asenso.fr\/wp-content\/uploads\/2024\/12\/Jajalogues-1192x758px6.jpg\" alt=\"Identit\u00e9 visuelle de bar \u00e0 vin et caviste\"][general_slide img_url=\"https:\/\/www.asenso.fr\/wp-content\/uploads\/2024\/12\/Jajalogues-1192x758px7.jpg\" alt=\"Identit\u00e9 visuelle de bar \u00e0 vin et caviste\"][general_slide img_url=\"https:\/\/www.asenso.fr\/wp-content\/uploads\/2024\/12\/Jajalogues-1192x758px8.jpg\" alt=\"Identit\u00e9 visuelle de bar \u00e0 vin et caviste\"][general_slide img_url=\"https:\/\/www.asenso.fr\/wp-content\/uploads\/2024\/12\/Jajalogues-1192x758px9.jpg\" alt=\"Identit\u00e9 visuelle de bar \u00e0 vin et caviste\"][general_slide img_url=\"https:\/\/www.asenso.fr\/wp-content\/uploads\/2024\/12\/Jajalogues-1192x758px10.jpg\" alt=\"Identit\u00e9 visuelle de bar \u00e0 vin et caviste\"][general_slide img_url=\"https:\/\/www.asenso.fr\/wp-content\/uploads\/2024\/12\/Jajalogues-1192x758px11.jpg\" alt=\"Identit\u00e9 visuelle de bar \u00e0 vin et caviste\"][\/general_slider]<\/p>\r\n

Les Jajalogues<\/h2>\r\n

Explorateurs de vins d'auteurs<\/h5>\r\n

[br][br]<\/p>\r\n

[one_half last=\"no\" text_align=\"text-align-left\"][title size=\"h5\" type=\"normal\"]Contexte[\/title]Les Jajalogues<\/span>\u00a0est le nouveau bar \u00e0 vin des Caves Paul Riquet, un c\u00e9l\u00e8bre caviste de B\u00e9ziers. Ce bar \u00e0 vin, situ\u00e9 dans les toutes nouvelles Halles Biltoki \u00e0 B\u00e9ziers,\u00a0est install\u00e9 c\u00f4t\u00e9 verri\u00e8re, en plein centre des Halles, avec un comptoir qui accueillent les amoureux de vins d'auteurs. Les clients peuvent y d\u00e9guster les vins sur place, ou dans les autres espaces des Halles, et accompagner leur verre avec des plateaux de fromages, charcuterie, coquillages et autres mets provenant d'autres \u00e9tals.[br][br]Les caract\u00e8res du logotype, sp\u00e9cialement dessin\u00e9s sur-mesure, ont une personnalit\u00e9 visuelle bien marqu\u00e9e, en ad\u00e9quation avec le nom. Leur r\u00e9pertoire formel aux rondeurs gourmandes, ludiques et chaleureuses, \u00e9voque les moments de partage et de retrouvailles autour d'un bon vin. Ces formes font \u00e9galement r\u00e9f\u00e9rence aux lignes d'une bouteille ou d'un verre de vin.\u00a0Le logotype r\u00e9interpr\u00e8te enfin des codes utilis\u00e9s au fil de l'histoire des \u00e9tiquettes de vins, comme une chasse condens\u00e9e, une graisse \u00e9lev\u00e9e, et un axe horizontal d\u00e9centr\u00e9. Ces \u00e9l\u00e9ments permettent de faire r\u00e9f\u00e9rence au savoir-faire des vignerons r\u00e9f\u00e9renc\u00e9s et aux ann\u00e9es d'exp\u00e9rience des Jajalogues.[\/one_half][one_half last=\"yes\" text_align=\"text-align-left\"][title size=\"h5\" type=\"normal\"]Mission[\/title]Cr\u00e9ation de l'identit\u00e9 visuelle et du territoire de communication[br]Cr\u00e9ation de la carterie et papeterie[br]Cr\u00e9ation d'un caract\u00e8re typographique[br][br]\r\n
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Voir l'\u00e9tude de cas<\/a><\/div>\r\n[\/one_half]<\/div>\r\n<\/div>","_et_gb_content_width":"","inline_featured_image":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"project_category":[1530,1553],"project_tag":[],"class_list":["post-18710","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-art-culture","project_category-design-despace"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project\/18710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/comments?post=18710"}],"version-history":[{"count":1,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project\/18710\/revisions"}],"predecessor-version":[{"id":19043,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project\/18710\/revisions\/19043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/media\/18489"}],"wp:attachment":[{"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/media?parent=18710"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project_category?post=18710"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project_tag?post=18710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}