{"id":18166,"date":"2025-07-16T15:41:00","date_gmt":"2025-07-16T14:41:00","guid":{"rendered":"https:\/\/www.asenso.fr\/project\/land-of-milk-and-honey\/"},"modified":"2026-07-01T10:16:28","modified_gmt":"2026-07-01T09:16:28","slug":"land-of-milk-and-honey","status":"publish","type":"project","link":"https:\/\/www.asenso.fr\/en\/project\/land-of-milk-and-honey\/","title":{"rendered":"Cocagne, fine dining"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;100px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Maax Standard Medium||||||||&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.4em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Cocagne<br \/><span style=\"color: #999999;\">Delicious cuisine prepared by Rachel and Fabien Lefebvre<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Maax Standard||||||||&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.4em&#8221; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Fifteen minutes north of B\u00e9ziers, the Cocagne restaurant is launching a new culinary venture led by Rachel and Fabien Lefebvre.<\/p>\n<p>Located in the heart of Ch\u00e2teau Autignac, the restaurant specializes in contemporary, hearty Mediterranean cuisine. To reflect this sensibility, we approached the visual identity as a setting: a design rooted in the location, conceived to complement and enhance the experience rather than overshadow it. <\/p>\n<p>This project is a natural extension of our collaboration with Fabien, which began when we designed the packaging for Maison Alaryk\u2019s liqueurs.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px|0px|false|false&#8221; custom_css_free_form=&#8221;td {||  vertical-align: top;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table border=\"0\" style=\"height: 143px; width: 100%; border-collapse: collapse; border-style: hidden; float: left;\" cellpadding=\"0\" cellspacing=\"0\">\n<tbody>\n<tr style=\"height: 72px;\">\n<td style=\"width: 50%; height: 72px;\"><span style=\"color: #999999;\">Client<\/span><\/td>\n<td style=\"width: 50%; height: 72px;\">Cocagne<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 50%; height: 24px;\"><span style=\"color: #999999;\">Sector<\/span><\/td>\n<td style=\"width: 50%; height: 24px;\">Catering<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 50%; height: 24px;\"><span style=\"color: #999999;\">Discipline<\/span><\/td>\n<td style=\"width: 50%; height: 24px;\">Visual Identity Design,<br \/>Editorial Design<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|auto|0px|auto|true|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; 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use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||50px||true|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; border_width_bottom=&#8221;50px&#8221; border_color_bottom=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2026\/06\/SiteWeb-Gabarit-Cocagne8.jpg&#8221; title_text=&#8221;Cocagne, Visual Identity&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; alt=&#8221;Cocagne, Visual Identity&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2026\/06\/AnimBlocTypo_1.gif&#8221; title_text=&#8221;Cocagne, Visual Identity&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; alt=&#8221;Cocagne, Visual Identity&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2026\/06\/SiteWeb-Gabarit-Cocagne10.jpg&#8221; title_text=&#8221;Cocagne, Visual Identity&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; alt=&#8221;Cocagne, Visual Identity&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||50px||false|false&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>An Identity That Enhances the Experience<\/h1>\n<p>&nbsp;<\/p>\n<p>The space is organized around a twelve-seat counter, designed as a place for sharing. This shape\u2014almost like a smile\u2014inspired the typographic structure of the logo. The choice of the <em>Maroni<\/em> typeface, published by the Calame Bureau type foundry, lends the brand identity a warm feel that perfectly resonates with the spirit of the place.  <\/p>\n<p>The logo, inspired by the work of artist Jacques Charvet, features the duo Rachel and Fabien as well as the ongoing dialogue between the kitchen and the wine cellar. Featuring octopus, lemon, grapes, basil, and fish, the logo reflects Fabien\u2019s seasonal and Mediterranean cuisine, which is elevated by the food-and-wine pairings carefully curated by Rachel. <\/p>\n<p>As is often the case at the studio, the logo\u2019s design is a simple, recognizable gesture, created to be put to practical use. 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So we designed a permanent menu holder that can accommodate an updated menu for each service, reflecting the dynamic nature of our cuisine. <\/p>\n<p>The stationery, carefully printed on Fedrigoni Woodstock paper, features the visual identity\u2019s color palette: a warm brown, a luminous coral, and motifs inspired by the term \u201cCocagne.\u201d<\/p>\n<p>A concept designed to support the site over time, in line with our approach, creating sensitive, evolving identities rooted in their context.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; 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