{"id":15487,"date":"2025-09-02T15:56:14","date_gmt":"2025-09-02T14:56:14","guid":{"rendered":"https:\/\/www.asenso.fr\/?post_type=project&p=15487"},"modified":"2025-12-21T15:23:09","modified_gmt":"2025-12-21T14:23:09","slug":"sea-grapes-sun","status":"publish","type":"project","link":"https:\/\/www.asenso.fr\/en\/project\/sea-grapes-sun\/","title":{"rendered":"Sea, Grapes and Sun"},"content":{"rendered":"

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Sea, Grapes and Sun
The summer tour of Pays d’Oc PGI wines<\/span><\/p>\n

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To celebrate the varietal wines of Pays d’Oc, a vast Protected Geographical Indication covering 120,000 hectares between sea and mountains, Sea, Grapes and Sun is criss-crossing the beaches of Languedoc. The Pays d’Oc winegrowers’ foodtruck stops in ten towns along the coast, offering holidaymakers and locals alike a privileged encounter with the vintages of the producers who are ambassadors for France’s first wine-producing PGI. <\/p>\n

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\n Customer<\/span>\n<\/td>\nPays d’Oc PGI<\/td>\n<\/tr>\n
\n Sector<\/span>\n<\/td>\nWine appellation<\/td>\n<\/tr>\n
Discipline<\/span><\/td>\n\n

Campaign
Events<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

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A Festive and Welcoming Identity<\/h1>\n

 <\/p>\n

The communication materials deployed throughout the campaign reflect the festive and convivial spirit of the tour, through illustrations evoking a seaside and tourist universe. The warm colors are in keeping with Pays d’Oc IGP’s graphic charter, while creating a unique identity for the event. The typographic treatment of the name, which evokes handwriting, highlights the know-how of the winemakers and the quality of the wines produced. Each visual becomes an invitation to share and taste. <\/p>\n

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Sea, Grapes and SunThe summer tour of Pays d’Oc PGI winesTo celebrate the varietal wines of Pays d’Oc, a vast Protected Geographical Indication covering 120,000 hectares between sea and mountains,…<\/p>\n","protected":false},"author":1,"featured_media":15488,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"Sea, Grapes and Sun","_seopress_titles_desc":"Campagne de communication pour Sea, Grapes and Sun : la tourn\u00e9e estivale des Vins Pays d\u2019Oc IGP avec d\u00e9gustations et convivialit\u00e9 sur les plages du Languedoc.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Sea, Grapes and Sun","_seopress_social_fb_desc":"Advertising campaign for Sea, Grapes and Sun: the summer tour of Pays d'Oc PGI wines, with tastings and conviviality on the beaches of Languedoc.","_seopress_social_fb_img":"https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/09\/SeaGrapesAndSun-8.jpg","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"Sea, Grapes and Sun","_seopress_social_twitter_desc":"Advertising campaign for Sea, Grapes and Sun: the summer tour of Pays d'Oc PGI wines, with tastings and conviviality on the beaches of Languedoc.","_seopress_social_twitter_img":"https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/09\/SeaGrapesAndSun-8.jpg","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"project_category":[1542,1544,1545],"project_tag":[],"class_list":["post-15487","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-campaign","project_category-editorial-design","project_category-food-drink-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project\/15487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/comments?post=15487"}],"version-history":[{"count":27,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project\/15487\/revisions"}],"predecessor-version":[{"id":16952,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project\/15487\/revisions\/16952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/media\/15488"}],"wp:attachment":[{"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/media?parent=15487"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project_category?post=15487"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project_tag?post=15487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}