{"id":15236,"date":"2025-09-02T15:56:14","date_gmt":"2025-09-02T14:56:14","guid":{"rendered":"https:\/\/www.asenso.fr\/?post_type=project&p=15236"},"modified":"2026-08-24T08:15:35","modified_gmt":"2026-08-24T07:15:35","slug":"flex","status":"publish","type":"project","link":"https:\/\/www.asenso.fr\/en\/project\/flex\/","title":{"rendered":"Flex"},"content":{"rendered":"

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Flex
A Launchpad for Local Entrepreneurs<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Maax Standard||||||||” text_font_size=”21px” text_line_height=”1.4em” width=”100%” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

To boost its economic attractiveness and support emerging businesses, S\u00e8te Agglop\u00f4le M\u00e9diterran\u00e9e has launched Flex, its new business incubator. Located in the heart of the Mediterranean region, Flex provides a dynamic space where young entrepreneurs can grow, connect, and innovate. <\/p>\n

By bringing together the entire local support ecosystem under one roof, Flex offers a turnkey solution tailored to the needs of early-stage business leaders seeking flexibility, guidance, and proximity. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||-13px||false|false” custom_padding=”0px||0px|0px|false|false” custom_css_free_form=”td {|| vertical-align: top;||}” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
Client<\/span><\/td>\nS\u00e8te Agglop\u00f4le M\u00e9diterran\u00e9e<\/td>\n<\/tr>\n
Sector<\/span><\/td>\n\n

Economy
Business incubator<\/p>\n<\/td>\n<\/tr>\n

Discipline<\/span><\/td>\n\n

Naming
Visual Identity
Editorial Design<\/p>\n

 <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px|auto|0px|auto|true|false” custom_padding=”0px||0px||false|false” hover_enabled=”0″ border_color_all=”RGBA(255,255,255,0)” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/09\/Flex-Branding-Logotype.jpg” alt=”Flex – Visual identity – Logotype” title_text=”Flex-Branding-Logotype” show_bottom_space=”off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/09\/Flex-Branding-Motifs-1.jpg” _builder_version=”4.27.4″ _module_preset=”default” title_text=”Flex-Branding-Pattern-1″ alt=”Flex – Visual identity – Pattern” hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”0px||0px||false|false”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/09\/Flex-Branding-Batiment.jpg” alt=”Flex – Visual identity – Building” title_text=”Flex-Branding-Building” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”85px|auto|85px|auto|false|false” custom_padding=”0px||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

A Name That Reflects Movement and Ambition<\/h1>\n

 <\/p>\n

Flex is short, impactful, and easy to remember. It suggests adaptability, resilience, and the capacity to evolve \u2014 qualities essential to any entrepreneur navigating change.<\/p>\n

This universal name resonates with today\u2019s business culture and speaks directly to the incubator\u2019s target audience.
It\u2019s more than a name; it\u2019s a declaration of intent. Flex embodies an ecosystem designed for experimentation, freedom, and creative growth \u2014 a name that bends without breaking, just like the entrepreneurs it supports. <\/p>\n

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A Visual Identity Shaped by Openness, Creativity and Purpose<\/h1>\n

 <\/p>\n

Flex\u2019s visual identity was designed to mirror the values and energy of the incubator. Every element expresses its foundational values: sustainability, innovation, adaptability. <\/p>\n

The logo uses a bespoke typeface composed of circular, modular forms \u2014 a nod to balance, cohesion, and flexibility. At the heart of the wordmark, the X stands out as a key visual and symbolic element. Abstracted and dynamic, it evokes connection, collaboration, and the spark of new ideas. It becomes a visual metaphor for the incubator\u2019s mission: to be a space where entrepreneurs meet, collaborate, and grow together. <\/p>\n

The colour scheme centers on deep blues and vibrant greens. The blues reference both innovation and the local context \u2014 the Mediterranean sea, the region\u2019s maritime identity, and the blue economy. The greens express the incubator\u2019s commitment to sustainability, social impact, and well-being. They reflect the carefully designed working and living spaces, blending openness with nature, and community with creativity. <\/p>\n

Together, these visual components give Flex a unique and memorable identity \u2014 one that amplifies its mission: to support local entrepreneurship through innovation, solidarity, and shared ambition.<\/p>\n

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FlexA Launchpad for Local EntrepreneursTo boost its economic attractiveness and support emerging businesses, S\u00e8te Agglop\u00f4le M\u00e9diterran\u00e9e has launched Flex, its new business incubator. Located in the heart of the Mediterranean…<\/p>\n","protected":false},"author":1,"featured_media":15237,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"Flex","_seopress_titles_desc":"Brand identity for Flex, the business incubator of S\u00e8te Agglop\u00f4le, dedicated to supporting innovation and the growth of young entrepreneurs.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Flex","_seopress_social_fb_desc":"Brand identity for Flex, the business incubator of S\u00e8te Agglop\u00f4le, dedicated to supporting innovation and the growth of young entrepreneurs.","_seopress_social_fb_img":"https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/09\/Flex-Branding-Logotype.jpg","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"Flex","_seopress_social_twitter_desc":"Brand identity for Flex, the business incubator of S\u00e8te Agglop\u00f4le, dedicated to supporting innovation and the growth of young entrepreneurs.","_seopress_social_twitter_img":"https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/09\/Flex-Branding-Logotype.jpg","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Visual Identity,Culture,Collaboration,Culture\u00b7Co,Network,Departments","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"project_category":[1546,1544,1549,1536],"project_tag":[],"class_list":["post-15236","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-construction-industry","project_category-editorial-design","project_category-territory-publicauthorities","project_category-visual-identity"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project\/15236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/comments?post=15236"}],"version-history":[{"count":13,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project\/15236\/revisions"}],"predecessor-version":[{"id":18929,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project\/15236\/revisions\/18929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/media\/15237"}],"wp:attachment":[{"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/media?parent=15236"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project_category?post=15236"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project_tag?post=15236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}