{"id":15076,"date":"2025-07-04T15:22:57","date_gmt":"2025-07-04T14:22:57","guid":{"rendered":"https:\/\/www.asenso.fr\/?post_type=project&p=15076"},"modified":"2025-12-21T16:10:12","modified_gmt":"2025-12-21T15:10:12","slug":"leperco","status":"publish","type":"project","link":"https:\/\/www.asenso.fr\/en\/project\/leperco\/","title":{"rendered":"LePerco"},"content":{"rendered":"

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LePerco
\n The Symphony of Exceptional Coffee<\/span>\n<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px|auto|100px|auto|false|false” custom_padding=”||2px|||” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Maax Standard||||||||” text_font_size=”21px” text_line_height=”1.4em” width=”100%” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

LePerco, an artisanal and independent coffee roaster nestled in Narbonne in the south of France, quietly invites you into a world where taste meets purpose. Rooted in a global network of ethical and organic coffee producers, the roaster\u2019s precise selection and uncompromising quality control create unique and exclusive blends. Yet LePerco isn\u2019t just about roasting\u2014it\u2019s about community: guiding both private lovers and professional connoisseurs through equipment advice, installations, and inspired tasting workshops that awaken new palates. <\/p>\n

The journey of LePerco unfolds from a surprising duality: its founder, Pierre\u2011Marie Camper, transformed his record shop\u2019s soulful tunes into the cadence of coffee beans roasting\u2014bringing together music and aroma in a symphony of discovery. This narrative\u2011rich heritage guides the new brand identity, which sharpens focus on the heart of the craft: the roasting itself, while honoring the music\u2011soaked roots of the brand. <\/p>\n

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\n Client<\/span>\n<\/td>\nLePerco<\/td>\n<\/tr>\n
\n Sector<\/span>\n<\/td>\nRoaster<\/td>\n<\/tr>\n
Discipline<\/span><\/td>\n\n

Brand Design
Editorial Design<\/p>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px|auto|0px|auto|false|false” custom_padding=”0px||0px||false|false” border_color_all=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/09\/LePerco_Branding_3.jpg” alt=”LePerco – Branding – Logotype and patterns” title_text=”LePerco_Branding_Logotype” show_bottom_space=”off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/09\/LePerco_Branding_4.jpg” alt=”LePerco – Branding – Packaging” title_text=”LePerco_Branding_Packaging-1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/09\/LePerco_Branding_5.jpg” alt=”LePerco – Branding – Patterns” title_text=”LePerco_Branding_Patterns-1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/09\/LePerco_Branding_6.jpg” alt=”LePerco – Branding – Name concept” title_text=”LePerco_Branding_ConceptName” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”100px|auto|100px|auto|false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

A Name That Shapes the Identity<\/h1>\n

 <\/p>\n

LePerco\u2014short, affectionate, and almost nickname-like\u2014is derived from Percolation<\/em>, rooted in the Latin percolare<\/em>, meaning the filtering of liquid through permeable spaces. The term conjures both nature\u2019s subtle process and the art of extracting coffee\u2019s essence\u2014capturing the brand\u2019s ethos of filtering to retain only what matters: ethical, gustatory excellence from bean to cup. The name itself guides the identity: simple, memorable, and filled with meaning. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||50px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/09\/LePerco_Branding_8-1.jpg” alt=”LePerco – Branding – Packaging” title_text=”LePerco_Branding_Packaging-2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/09\/LePerco_Branding_82.jpg” alt=”LePerco – Branding – Roasting workshop” title_text=”LePerco_Branding_Workshop-1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_padding=”0px||1px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/09\/LePerco_Branding_9.jpg” alt=”LePerco – Branding – Cup” title_text=”LePerco_Branding_Cup” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/09\/LePerco_Branding_10.jpg” alt=”LePerco – Branding – Patterns” title_text=”LePerco_Branding_Pattern-3″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/09\/LePerco_Branding_11.jpg” alt=”LePerco – Branding – Colour Palette” title_text=”LePerco_Branding_ColourPalette” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”100px|auto|100px|auto|false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

Visual Harmonies of Beans and Leaves<\/h1>\n

 <\/p>\n

The brand\u2019s graphic universe springs to life through two core geometric shapes, arranged into patterns that whisper of coffee tree leaves, cherries, and roasted beans\u2014symbols of LePerco\u2019s mastery of every step in its production chain. Each coffee variant blooms with its own motif, adaptable across touchpoints, enriching the brand\u2019s visual dialogue with subtle diversity and coherence. <\/p>\n

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global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/09\/SiteWeb-Gabarit-LePerco_35.jpg” alt=”LePerco – Branding – Roastery” title_text=”LePerco_Branding_Roastery-3″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/09\/SiteWeb-Gabarit-LePerco_352.jpg” alt=”LePerco – Branding – Roastery” title_text=”LePerco_Branding_Roastery-4″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/09\/LePerco_Branding_32.jpg” alt=”LePerco – Branding – Production chain” title_text=”LePerco_Branding_ProductionChain” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/09\/LePerco_Branding_33.jpg” alt=”LePerco – Branding – Booklets” title_text=”LePerco_Branding_Booklets” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/09\/LePerco_Branding_34.jpg” alt=”LePerco – Branding – Production” title_text=”LePerco_Branding_Production” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”100px||100px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

A Flexible Identity in Tune With Culture<\/h1>\n

 <\/p>\n

The strength of LePerco\u2019s identity lies in its flexibility. Its modular graphic system welcomes collaborations and cultural moments without ever losing the brand\u2019s essence. This spirit comes to life through its partnership with the Rio Loco music festival in Toulouse, for which LePerco designs special labels echoing the festival\u2019s vibrant color palette. On site, the LePerco stand becomes a meeting place where festival-goers can explore all kinds of drinks, including the exclusive Supernova Rio Loco edition \u2014 a vibrant coffee, in tune with the energy, rhythm, and unique visual identity of the festival. <\/p>\n

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