{"id":13438,"date":"2025-08-18T14:14:47","date_gmt":"2025-08-18T13:14:47","guid":{"rendered":"https:\/\/www.asenso.fr\/projet\/les-halles-marty\/"},"modified":"2026-08-24T08:15:18","modified_gmt":"2026-08-24T07:15:18","slug":"les-halles-marty","status":"publish","type":"project","link":"https:\/\/www.asenso.fr\/en\/project\/les-halles-marty\/","title":{"rendered":"Les Halles Marty"},"content":{"rendered":"

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Les Halles Marty
Making the traditional commercial hub of Valras-Plage desirable<\/span><\/p>\n

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Located in the heart of town, Les Halles Marty is the traditional commercial hub of the seaside resort of Valras-Plage. It remains a favorite spot for Valras residents, who gather around the stalls of fishmongers, butchers, and fruit and vegetable producers. <\/p>\n

Taking into account the urban context, the visual identity and signage now reveal the full potential of this highly colorful location.<\/p>\n

By refining the iconic silhouette of Les Halles, we designed a sign reminiscent of the cartouches found around old commercial signs. This cartouche, deliberately reminiscent of grocery tickets, echoes a whole popular imagination: that of buying fresh produce, human connection, and the conviviality unique to a \u201cFrench market.\u201d <\/p>\n

In keeping with this tradition, the signs found in Les Halles\u2014with their vernacular typography and artisanal aesthetic\u2014exude a unique warmth and authenticity. It is this popular and generous spirit that guided our typographic choices and informed our entire graphic system. <\/p>\n

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Client<\/span><\/td>\nTown of Valras-Plage<\/td>\n<\/tr>\n
Sector<\/span><\/td>\nGastronomy, market<\/td>\n<\/tr>\n
Discipline<\/span><\/td>\nVisual identity
Wayfinding<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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A flexible identity inspired by market stalls<\/h1>\n

 <\/p>\n

As mentioned above, the cartridge principle used in the logo echoes shopping receipts and, more broadly, the act of purchasing fresh produce, a daily moment that expresses conviviality, proximity, and simple pleasure. Extending this principle, we developed a modular composition grid capable of generating an infinite number of patterns. Each cartouche thus becomes a symbolic representation of a market stall, paying tribute to the diversity of Les Halles’ merchants and the hustle and bustle of their business. <\/p>\n

This modular graphic system draws on the joy, authenticity, and popular character of the place to create compositions that are both graphic and lively. The motifs created thus play a dual role: informative, when they organize and prioritize messages; and aesthetic, when they visually embody the generous and colorful spirit of Les Halles Marty. <\/p>\n

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