{"id":12635,"date":"2025-07-30T10:58:17","date_gmt":"2025-07-30T09:58:17","guid":{"rendered":"https:\/\/www.asenso.fr\/projet\/centre-de-gestion-de-lherault\/"},"modified":"2025-09-18T14:29:32","modified_gmt":"2025-09-18T13:29:32","slug":"centre-de-gestion-de-lherault","status":"publish","type":"project","link":"https:\/\/www.asenso.fr\/en\/project\/centre-de-gestion-de-lherault\/","title":{"rendered":"Centre de Gestion de l’H\u00e9rault"},"content":{"rendered":"

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Centre de Gestion de l’H\u00e9rault (CDG 34)
Territorial Energy, Renewed<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Maax Standard||||||||” text_font_size=”21px” text_line_height=”1.4em” width=”100%” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

The CDG H\u00e9rault (H\u00e9rault\u2019s Territorial Public Service Management Center) supports local authorities across the department by managing and recruiting specific categories of public servants. A public institution based in southern France, it assists municipalities and public bodies with expertise, services, and proximity. <\/p>\n

The organization operates from two sites: its historic headquarters in Montpellier, and a new facility in Cazouls-les-B\u00e9ziers, whose eco-conscious construction began in 2023. A strong architectural gesture that embodies the center\u2019s ambition\u2014to strengthen its presence and reinforce its support on the ground. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||-13px||false|false” custom_padding=”0px||0px|0px|false|false” custom_css_free_form=”td {|| vertical-align: top;||}” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
Client<\/span><\/td>\nCentre de Gestion de la Fonction Publique Territoriale de l\u2019H\u00e9rault<\/td>\n<\/tr>\n
Sector<\/span><\/td>\nTerritories and Communities<\/td>\n<\/tr>\n
Discipline<\/span><\/td>\n\n

Visual Identity
Editorial Design
Illustrations<\/p>\n

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global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/CDG34_AnimationCible.gif” alt=”Centre de Gestion de l'H\u00e9rault Pattern Animation” title_text=”CDG34_TargetAnimation” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/CDG34_ConceptLogotype.jpg” alt=”Centre de Gestion de l'H\u00e9rault Logotype Concept” title_text=”CDG34_LogotypeConcept” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px|auto|50px|auto|false|false” custom_padding=”50px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||85px|||” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

An Identity That Reconnects<\/h1>\n

 <\/p>\n

After years of reduced visibility, CDG H\u00e9rault is repositioning itself as a key local actor by renewing its dialogue with the territory. A network of over 350 employees now benefits from a revitalized strategy\u2014one that includes internal transformation, targeted outreach, and a bold new visual identity. This shift aims to amplify the institution\u2019s role and reaffirm its presence at the side of local actors. <\/p>\n

Designed as a symbol of this reengagement, the new identity redefines CDG H\u00e9rault\u2019s image. More than just a logo, it becomes the expression of a renewed mission\u2014connecting agents, creating momentum, and visualizing support. <\/p>\n

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Typography as a Connecting Path<\/h1>\n

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The primary grotesque typeface is complemented by a bespoke design inspired by the logomark. Each character follows a linear path that unfolds into three layers, echoing the logo\u2019s triple-circle structure. More than an accessory, this custom typography becomes a narrative tool\u2014capable of embodying the concept and enriching the identity across formats. <\/p>\n

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A Visual Language Derived From the Logomark<\/h1>\n

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Beyond the logo, a full system of graphic components extends the identity\u2019s language. Modular and rhythmic, these elements allow the visual universe to adapt to a wide range of contexts\u2014even when imagery or copy is limited. Through repetition and structure, the brand asserts a presence that is both distinctive and versatile. <\/p>\n

The threefold structure of the logomark serves as a foundation: the concentric circles, the custom letterforms, and a set of minimalist icons form a coherent and expressive visual grammar. <\/p>\n

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Bringing Public Service to Life <\/h1>\n

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To inject playfulness and human presence into the brand, a family of illustrations brings the identity to life. With active characters, exaggerated gestures, and a sense of movement, each scene speaks to the center\u2019s mission\u2014supporting those who serve the public. Every illustration offers room for adaptation: a colored cap, a flag, a pole\u2014subtle ways to highlight CDG H\u00e9rault\u2019s role within each story. <\/p>\n

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