[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.27.4″ custom_padding=”100px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Maax Standard Medium||||||||” text_font_size=”40px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n
Roue\u00efre [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_padding=”0px||50px||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Maax Standard||||||||” text_font_size=”21px” text_line_height=”1.4em” width=”100%” global_colors_info=”{}”]<\/p>\n Since 2019, the Domaine de Roue\u00efre has been hosting in situ and off-site exhibitions organized as part of the Sud-H\u00e9rault cultural season. Starting in 2025, after extensive renovations, Roue\u00efre will now be part of an initiative to bring together historical heritage and contemporary artistic creation in a single location. The Domaine de Roue\u00efre is thus becoming Roue\u00efre, Arts & Heritage Center. <\/p>\n This new space is divided into several areas and activities designed for the public, such as exhibitions, artistic activities, an educational service, a heritage center, and a documentation and consultation center with a library specializing in history, heritage, and art.<\/p>\n The exhibitions are dedicated to contemporary art, whether painting, photography, or installations. They are designed to question the evolution of art and create a link between the past, the present, and the future. They are also accompanied by a program organized by the Sud-H\u00e9rault artistic activities department, which includes tours, art workshops, vacation courses, and many other activities. <\/p>\n The heritage division offers a range of projects, including conferences, heritage days with a wide variety of themes (paleontology, natural heritage, biodiversity, etc.), tours, and heritage exhibitions. The main mission of this division is to preserve and promote the region’s heritage. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px|0px|false|false” hover_enabled=”0″ custom_css_free_form=”td {|| vertical-align: top;||}” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”50px|auto|50px|auto|true|false” custom_padding=”0px||0px||false|false” border_color_all=”RGBA(255,255,255,0)” border_width_bottom=”50px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire1.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” show_bottom_space=”off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire2.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||50px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire3.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||50px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire4.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” min_height=”433.8px” custom_margin=”0px|auto|0px|auto|false|false” custom_padding=”50px||50px||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n <\/p>\n Roue\u00efre is a place name derived from the Occitan word \u201crov\u00e8ira,\u201d which originally meant \u201cwhite oak.\u201d The spelling of Roue\u00efre has changed several times throughout history. The oldest mention found during our research is on Cassini’s map, which dates from 1776-1777 and refers to Rouere. In the 19th century, there were several spellings of the word: Rouyere, Roueyre, and even Roue\u00efre. Today, the spelling is fixed as Roue\u00efre, although spelling errors persist, notably with the reversal of the \u201ce\u201d and \u201c\u00ef\u201d on some road signs. We decided to give this seemingly complex element a positive and distinctive force by playing with its particularities. <\/p>\n Its unique and distinctive pronunciation places this word at the heart of its territory. It is defined as a logotype, in the Greek sense of the word logos<\/em>, meaning \u201cword\u201d or \u201cspeech,\u201d and typos<\/em>, meaning \u2018imprint\u2019 or \u201cform.\u201d It invites those who pronounce it to roll their \u201cR\u201ds and to signify and affirm the identity of the place. A true marker of identity, its diaeresis also gives it a richness of sound and a distinction that no other word can claim. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”50px|auto|50px|auto|true|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/StudioAsenso-LoCongres-1.mp4″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||50px|||” global_colors_info=”{}”][\/et_pb_video][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire5-scaled.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||50px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire6.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire7.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px|-26px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire8.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|-12px||-12px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire9.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|||-25px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||50px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire10.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”50px||50px||false|false” custom_padding=”50px||50px||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n <\/p>\n By taking the time to explore the Domaine de Roue\u00efre through its architecture and unique features, it is possible to uncover numerous traces of the past, true witnesses to the history of the place and its many passengers over the years. The traces left deliberately take the form of texts, written words, engravings, and even information painted by hand using stencils. <\/p>\n In the 19th and 20th centuries, stencils became an indispensable tool, particularly in the worlds of craftsmanship and wine. Practical and functional, they allowed winemakers to record essential information such as the capacity of vats, signage for cellars, and the numbering of production batches and tools. <\/p>\n This writing tool has many advantages : it is economical, durable, attractive, easy to make, popular, and above all, easily recognizable by the general public. It allows for a handcrafted, handmade approach, assisted by a plate and various techniques (paint, pencil, pen, chalk, etc.), enabling the creation of words with a unique graphic style, marked by the bridges that punctuate each letter. <\/p>\n By focusing on these traces left by the stencil and adopting a stencil font at the heart of this new visual identity, we wanted to evoke the bridges that it builds in its composition. A bridge between generations, between nature and culture, between past and future, between heritage and art, across the entire region and far beyond. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire-.png” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The use of stencils evokes the estate’s wine-growing past, when wine casks were traditionally marked using stencils. It also echoes the idea of traces, such as those left by the many people who have passed through Roue\u00efre over the course of its long history. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire-2.png” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The very shape of the stencil, characterized by bridges that allow the letter to retain its counterform when cut out on a template, gives shape to the links that exist between Roue\u00efre and the territory in which it is located, as well as the relationship it has with other places in southern H\u00e9rault.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire-3.png” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Creating a truly unique style in the typographic block of the logo, the diaeresis on the letter \u201c\u00ef\u201d acts as a marker of the place’s identity. Evoking the barrels once found in the cellar or even a pair of eyes, they become a true symbol and logo of identification and storytelling. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”50px||0px||false|false” custom_padding=”50px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n <\/p>\n This visual identity conveys different intentions, which are expressed in the form of three concepts.<\/p>\n Firstly, there is a need to \u201cidentify\u201d the place by embodying it through its graphic symbols, such as its logo, typography, and sign. Next, there is a desire to \u201cnarrate\u201d the place’s past and future history by evoking the stencil, barrels, landscapes, etc. Finally, she wants to \u201cweave\u201d connections by creating links between generations, between nature and culture, between art and heritage, etc. Her ambition is to represent and embody the place in all its diversity and in all its forms. <\/p>\n The bridge between these key concepts also takes shape with the tr\u00e9ma\u00efre, a double circular shape inspired by the diaeresis found in the word \u201cRoue\u00efre,\u201d in which the stenciled text blocks are inscribed. The tr\u00e9ma\u00efre breaks free from constraints and allows for optimal readability, while presenting itself as strong and easily recognizable. Its shape initially evokes the thunderbolts stored in this former estate, but these two circles can be interpreted in a thousand different ways: a pair of eyes for the curious, the wheels of a bicycle for Camin’Art aficionados, planets for those with their heads in the stars, but also the bond that is woven, point by point, between Roue\u00efre and its audience. <\/p>\n The logo exists in two versions: the first is purely typographical and can be used when there are constraints in terms of medium or size, and the second, which is the main version, where the typographical block is split and appears inside the circles of the tr\u00e9ma\u00efre. Both versions have an alternative with the words \u201cSud-H\u00e9rault\u201d under the baseline. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/LOGO-ROUEIRE-16-9.gif” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” align=”center” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||-50px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ 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Center” title_text=”Roue\u00efre, Arts & Heritage Center” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU4OTMifX0=@” show_bottom_space=”off” _builder_version=”4.27.4″ _dynamic_attributes=”url” _module_preset=”default” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px||0px||false|false” border_width_bottom=”50px” border_color_bottom=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire15.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px||0px||false|false” border_width_bottom=”50px” border_color_bottom=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_image][et_pb_image 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_builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” border_width_bottom=”50px” border_color_bottom=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/Logotype-Bichromie-scaled.gif” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px|0px|-50px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” border_width_bottom=”50px” border_color_bottom=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”50px||50px||false|false” custom_padding=”50px||50px||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” width=”100%” global_colors_info=”{}”]<\/p>\n <\/p>\n The deliberately intense color palette is bright and references the context in which Roue\u00efre is located. It creates a link with the history of the place, its occupants, but also the culture of the vineyard and the surrounding landscapes. The colors are designed to work in pairs to emphasize, like the tr\u00e9ma\u00efre, the polarity of the place on many themes. <\/p>\n Orange embodies the warmth of encounters and sharing, reflecting the human interactions experienced at the estate. Pink evokes childhood and imagination, reinforcing the estate’s connection and educational role, while recalling the vineyards and Roue\u00efre’s former wine-growing function. Green and sky blue evoke the natural colors of the region, reflecting its landscape and nature, which are essential elements of the place. <\/p>\n Communication can be approached with a design that primarily uses images. This iconography can be deployed using black-and-white photographs that have been processed with a color filter and a graphic halftone effect. The aim is to enhance the media, emphasize the importance of the dialogue between text and image in communication, and create easily identifiable iconography. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||-50px||false|false” custom_padding=”0px||0px||false|false” border_color_bottom=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/Gif-Traitement-Image-scaled.gif” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px|0px|false|false” custom_padding=”0px||0px||false|false” border_width_bottom=”50px” border_color_bottom=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”50px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire19.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire20.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire21.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire22.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire23.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire24.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”50px||50px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire25.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire26.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” width=”80.1%” custom_margin=”50px||50px||false|false” custom_padding=”50px||50px||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n <\/p>\n A series of illustrations depicting heritage sites and attractions in southern H\u00e9rault (such as churches, castles, etc.) was designed for use in cartography, particularly for European Heritage Days, using the stencil concept and maintaining stylistic consistency with the \u201cHalvar Stencil\u201d typeface.<\/p>\n In addition to its importance in the deployment of visual identity, the stencil can also be seen as a genuine graphic and sharing tool whose use can be extended, in particular, in the context of workshops organized by the Roue\u00efre team.<\/p>\n The tool thus allows the public to reclaim their identity, and through it, the place and its history, by offering them the opportunity to create their own message that can be easily reproduced on a medium of their choice : floor, wall, cardboard, fabric, etc.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” module_alignment=”center” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” border_color_top=”RGBA(255,255,255,0)” border_color_bottom=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire27.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” border_color_all=”RGBA(255,255,255,0)” border_width_bottom=”50px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/Gif-Illustration-1.gif” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px|-25px|||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/Gif-Illustration-2.gif” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|-12px||-12px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/Gif-Illustration-3.gif” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|||-25px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire28.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire29.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire30.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”50px||50px||false|false” custom_padding=”50px||50px||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n <\/p>\n The visual identity also takes shape through the creation of a signage and visitor guidance system. This system is also based on \u201cHalvar Stencil\u201d and the \u201cstencil\u201d tool, which can be applied either by hand (paint) or using the latest technologies (adhesive and printing). The stencil, used here as a signage tool, gives meaning to the discovery of the place. <\/p>\n A central element of visual identity, the stencil becomes a graphic object, an image in its own right to be composed in the design of communication media. The stencil serves as a support for typography, which can be cut out of it. It is both a decorative graphic element and an object that conveys information, thus serving a dual function. <\/p>\n The pictograms, designed specifically for Roue\u00efre, aim to define a graphic style that is in harmony with the other graphic symbols in use, namely the \u201cstencil\u201d and the use of \u201cbridges\u201d that punctuate each graphic object. The pictograms are drawn in outline form, with or without a circle defining the area of application. One of the two versions can be chosen depending on the constraints imposed by the medium, in particular legibility. <\/p>\n In line with the stencils created for the public, we decided to design a normograph, this time for staff use. Containing all the letters of the alphabet in \u201cHalvar Stencil\u201d font, along with accents and punctuation marks, it allows the Roue\u00efre team to write the Arts & Heritage Center’s program on a whiteboard provided for this purpose using a marker pen. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire31.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||-50px||false|false” custom_padding=”0px||0px||false|false” border_width_bottom=”50px” border_color_bottom=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire32.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” border_width_bottom=”50px” border_color_bottom=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire33.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”|0px|0px|0px|false|false” border_color_all=”RGBA(255,255,255,0)” border_width_bottom=”50px” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire34.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_padding=”0px||0px||false|false” border_width_bottom=”50px” border_color_bottom=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire35.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire36.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire37.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire38.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire39.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire40.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”50px||50px||false|false” custom_padding=”50px||50px||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|||0px||” global_colors_info=”{}”]<\/p>\n <\/p>\n A graphic and layout system has been designed to address various communication challenges. The aim is not to impose rigid uniformity on each medium, but rather to bring the visual identity to life in a consistent manner. <\/p>\n Thus, the stencil principle is retained on communication media and can be used in two ways, depending on requirements: a colored banner with adjustable height always appears at the bottom of the page and can interact either with a text block written in \u201cHalvar Stencil\u201d directly on the iconography used as a background, or with a layer that acts as a stencil and is placed over the iconography and the banner (on which the message also appears in stencil). Most often, the text block is managed with justified paragraphs, with only the dates aligned to the left and then to the right at the line break to echo the alignment of the logo’s baseline, which \u201clinks\u201d the margins of the medium. <\/p>\n This graphic system allows you to create multiple layout templates with great flexibility, avoiding monotonous repetition in your communications.<\/p>\n The edition takes this graphic system to its logical conclusion by offering the possibility of cutting out the letters in stencil form, inviting users to reclaim the object by using it as a real writing tool.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_padding=”0px||0px||false|false” 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_module_preset=”default” custom_margin=”0px|-12px|0px|-12px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire49.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px|-25px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire50.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire51.jpg” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”50px||50px||false|false” custom_padding=”50px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n <\/p>\n To illustrate the complexity of such a mission, we have created a map that summarizes the project through the links that are forged between the various fundamental concepts explored throughout the research and creation process.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Roueire.png” alt=”Roue\u00efre, Arts & Heritage Center” title_text=”Roue\u00efre, Arts & Heritage Center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Roue\u00efreArts & Heritage CenterSince 2019, the Domaine de Roue\u00efre has been hosting in situ and off-site exhibitions organized as part of the Sud-H\u00e9rault cultural season. Starting in 2025, after extensive…<\/p>\n","protected":false},"author":1,"featured_media":11960,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"Roue\u00efre, Arts & Heritage Center","_seopress_titles_desc":"Visual identity and editorial design for Roue\u00efre, Arts & Heritage Center.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"https:\/\/www.asenso.fr\/wp-content\/uploads\/2024\/12\/Miniature-ReseauxSociaux-Levejean-36-1-scaled.jpg","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"https:\/\/www.asenso.fr\/wp-content\/uploads\/2024\/12\/Miniature-ReseauxSociaux-Levejean-36-1-scaled.jpg","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"project_category":[1541,1544,1549,1536,1554],"project_tag":[],"class_list":["post-11694","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-art-culture-en","project_category-editorial-design","project_category-territory-publicauthorities","project_category-visual-identity","project_category-wayfinding-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project\/11694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/comments?post=11694"}],"version-history":[{"count":34,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project\/11694\/revisions"}],"predecessor-version":[{"id":18543,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project\/11694\/revisions\/18543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/media\/11960"}],"wp:attachment":[{"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/media?parent=11694"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project_category?post=11694"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.asenso.fr\/en\/wp-json\/wp\/v2\/project_tag?post=11694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Arts & Heritage Center<\/span><\/p>\n\n\n
\n Client<\/span><\/td>\n C.C. Sud-H\u00e9rault<\/td>\n<\/tr>\n \n Sector<\/span><\/td>\n Arts and Heritage Centre<\/td>\n<\/tr>\n \n Discipline<\/span><\/td>\n Visual Identity
Editorial design
Wayfinding<\/td>\n<\/tr>\n\n Photographs<\/span><\/td>\n Studio Asens\u00f2,
Melkan Bassil<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nThe story of a name that defines identity<\/h1>\n
Writing the history of the place, a bridge between the past and the future<\/h1>\n
A visual identity that creates connections<\/h1>\n
Colors that reflect the region<\/h1>\n
Leave your mark<\/h1>\n
All roads lead to Roue\u00efre<\/h1>\n
Write, trace, and share<\/h1>\n
A bond that is woven, stitch by stitch<\/h1>\n