{"id":11478,"date":"2025-07-04T15:22:57","date_gmt":"2025-07-04T14:22:57","guid":{"rendered":"https:\/\/www.asenso.fr\/projet\/culture%c2%b7co\/"},"modified":"2026-08-24T08:14:32","modified_gmt":"2026-08-24T07:14:32","slug":"valras-plage","status":"publish","type":"project","link":"https:\/\/www.asenso.fr\/en\/project\/valras-plage\/","title":{"rendered":"LePerco"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;100px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Maax Standard Medium||||||||&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.4em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Valras-Plage<br \/><span style=\"color: #999999;\">Drawing Tomorrow&#8217;s Memories<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|auto|100px|auto|false|false&#8221; custom_padding=&#8221;||2px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Maax Standard||||||||&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.4em&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A former fishing village turned family seaside resort, Valras-Plage sits quietly on the southern coast of France, near B\u00e9ziers. Nestled where the Orb river meets the Mediterranean, it offers a gentler kind of escape \u2014 2 kilometers of Blue Flag sandy beaches, a Natura 2000 protected reserve, and a calm, pedestrian-friendly town that offers a calm, family-friendly alternative to the region\u2019s more commercialized resorts. <\/p>\n<p>The new identity captures this balance \u2014 between nature and culture, heritage and reinvention. Between summer memory and year-round life.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||-13px||false|false&#8221; custom_padding=&#8221;0px||0px|0px|false|false&#8221; hover_enabled=&#8221;0&#8243; custom_css_free_form=&#8221;td {||  vertical-align: top;||}&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<table border=\"0\" style=\"height: 25px; width: 100%; border-collapse: collapse; border-style: hidden; float: left;\" cellpadding=\"0\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td style=\"width: 50%;\"><span style=\"color: #999999;\">Client<\/span><\/td>\n<td style=\"width: 50%;\">Town of Valras-Plage<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\"><span style=\"color: #999999;\">Sector<\/span><\/td>\n<td style=\"width: 50%;\">Territory and community<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\"><span style=\"color: #999999;\">Discipline<\/span><\/td>\n<td style=\"width: 50%;\">Visual Identity<br \/>Editorial Design<br \/>Illustrations<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\"><span style=\"color: #999999;\">Photographs<\/span><\/td>\n<td style=\"width: 50%;\"><span data-teams=\"true\">Studio Asens\u00f2, <br \/>Laurent Piccolillo, <br \/>City of Valras-Plage<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|auto|0px|auto|false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; border_width_bottom=&#8221;50px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage2.jpg&#8221; alt=&#8221;Valras-Plage Logotype&#8221; title_text=&#8221;Valras-Plage_Logotype&#8221; show_bottom_space=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||50px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage3.jpg&#8221; alt=&#8221;Valras-Plage Logotype Colours&#8221; title_text=&#8221;Valras-Plage_LogotypeColours&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||50px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage4.jpg&#8221; alt=&#8221;Valras-Plage Flag&#8221; title_text=&#8221;Valras-Plage_Flag&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage5.jpg&#8221; alt=&#8221;Valras-Plage Sand Drawing&#8221; title_text=&#8221;Valras-Plage_SandDrawing&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||50px||false|false&#8221; custom_padding=&#8221;0px||50px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/Logotype-1080&#215;1920-1.gif&#8221; alt=&#8221;Valras-Plage Logotype Animation&#8221; title_text=&#8221;Valras-Plage_Logotype-Animation&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||-3px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage6-1.jpg&#8221; alt=&#8221;Valras-Plage Concept&#8221; title_text=&#8221;Valras-Plage_Concept&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px|auto|50px|auto|false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||50px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>A New Chapter for a Timeless Place<\/h1>\n<p>&nbsp;<\/p>\n<p>The story of Valras-Plage began in the early 20th century, when wealthy winegrowers from B\u00e9ziers and well-off vacationers turned it into a refined and sought-after seaside destination. Officially established as a commune in 1931, the town continues to evolve today \u2014 quietly, and with intention \u2014 guided by nature, heritage, and a commitment to gentle tourism. <\/p>\n<p>The new visual identity reflects this history and ambition. It sets Valras-Plage apart from the mass-tourism model followed by many neighboring coastal towns. Here, the future is rooted in closeness to nature and life\u2019s simple pleasures. Getting around by bike or on foot along the many pedestrian promenades and seaside paths. Enjoying sand, sea, and sky on unspoiled beaches. The spirit of a small-scale town \u2014 not a sprawling resort.    <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||50px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>A Symbol From the Sea<\/h1>\n<p>&nbsp;<\/p>\n<p>The seahorse, long part of Valras-Plage\u2019s coat of arms, returns as the central figure of the brand. Chosen by the town\u2019s early fishermen, it embodies both fragility and resilience \u2014 a gentle guardian of the Mediterranean. <\/p>\n<p>Here, it becomes more than a logo. It\u2019s a link between past and present, local life and marine identity.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Natural Colours, Human Tones<\/h1>\n<p>&nbsp;<\/p>\n<p>The colour palette softens the town&#8217;s historic blue and yellow.<\/p>\n<p>Instead of sun and sea as icons, they\u2019re filtered through a more human lens: warm, faded tones that evoke real skies, real sand, real light. A palette that breathes. Honest. Familiar. Alive.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||50px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage8.jpg&#8221; alt=&#8221;Valras-Plage Aerial View&#8221; title_text=&#8221;Valras-Plage_AerialView&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage10.jpg&#8221; alt=&#8221;Valras-Plage Colours&#8221; title_text=&#8221;Valras-Plage_Colours&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage11.jpg&#8221; alt=&#8221;Valras-Plage Postcards&#8221; title_text=&#8221;Valras-Plage_Postcards&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage12.jpg&#8221; alt=&#8221;Valras-Plage Serif Typeface&#8221; title_text=&#8221;Valras-Plage_SerifTypeface&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage13.jpg&#8221; alt=&#8221;Valras-Plage Editorial Design&#8221; title_text=&#8221;Valras-Plage_EditorialDesign-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage14.jpg&#8221; alt=&#8221;Valras-Plage Sans Serif Typeface&#8221; title_text=&#8221;Valras-Plage_SansSerifTypeface&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||50px||false|false&#8221; custom_padding=&#8221;3px||50px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Typography With Roots<\/h1>\n<p>&nbsp;<\/p>\n<p>The typographic palette builds a bridge between past and present. The main sans-serif is inspired by Art Nouveau curves, a nod to the early 1930s when the town was formally established. <\/p>\n<p>The titling font is a reinterpreted Windsor \u2014 warm, slightly nostalgic, and in harmony with the surrounding nature. It adds character, bridging history and emotion. <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Illustrations That Anchor Memory<\/h1>\n<p>&nbsp;<\/p>\n<p>A series of illustrations further enrich Valras-Plage\u2019s identity, and make it come to life. Their hand-drawn, irregular lines give them a \u201cmade by hand\u201d feel \u2014 echoing the town\u2019s human scale and slow-tourism mindset. <\/p>\n<p>Each illustration depicts a landmark or symbol: the lighthouse, the arch, the seahorse. Together, they form a visual language that\u2019s both poetic and practical, used in patterns, signage, and communications. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||50px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage16.jpg&#8221; alt=&#8221;Valras-Plage Illustration Elements&#8221; title_text=&#8221;Valras-Plage_Illustrationelements&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||50px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage17.jpg&#8221; alt=&#8221;Valras-Plage Illustrations Pattern&#8221; title_text=&#8221;Valras-Plage_IllustrationPattern&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||||false|false&#8221; custom_padding=&#8221;0px||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/NatureShow.gif&#8221; alt=&#8221;Valras-Plage Message Animation&#8221; title_text=&#8221;Valras-Plage_MessageAnimation-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage20.jpg&#8221; alt=&#8221;Valras-Plage L&#039;Archipel&#8221; title_text=&#8221;Valras-Plage_Archipel&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage19.jpg&#8221; alt=&#8221;Valras-Plage Business Card&#8221; title_text=&#8221;Valras-Plage_BusinessCard&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/RotationSoleil-vague.gif&#8221; alt=&#8221;Valras-Plage Message Animation&#8221; title_text=&#8221;Valras-Plage_MessageAnimation-2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||50px||false|false&#8221; custom_padding=&#8221;2px||50px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>A Template System That Frames Memories<\/h1>\n<p>&nbsp;<\/p>\n<p>The graphic system centres on the town\u2019s iconic arch \u2014 an architectural frame that opens onto the sea. In the identity, this arch becomes more than a motif \u2014 it becomes a frame for memory. A way to spotlight content, highlight the town\u2019s landmarks, and offer consistency across formats.  <\/p>\n<p>The system is both practical and poetic. Whether used to hold images or text, it provides structure even when content is minimal \u2014 making it a reliable and flexible tool for communication. <\/p>\n<p>The arch becomes a consistent visual anchor, a window into Valras-Plage.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage23.jpg&#8221; alt=&#8221;Valras-Plage Arch&#8221; title_text=&#8221;Valras-Plage_Arch-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage24.jpg&#8221; alt=&#8221;Valras-Plage Arch&#8221; title_text=&#8221;Valras-Plage_Arch-2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; 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title_text=&#8221;Valras-Plage_EditorialDesign-3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage28.jpg&#8221; alt=&#8221;Valras-Plage Brandbook&#8221; title_text=&#8221;Valras-Plage_Brandbook&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage29.jpg&#8221; alt=&#8221;Valras-Plage Brandbook&#8221; title_text=&#8221;Valras-Plage_Brandbook-2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||50px||false|false&#8221; custom_padding=&#8221;49px||50px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; 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That invites without rushing. That draws you in \u2014 and lets you breathe<\/p>\n<p>The identity tells Valras-Plage&#8217;s story. One rooted in the land, shaped by the sea, and drawn for the people who come here \u2014 year after year \u2014 to make new memories. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||1px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage32.jpg&#8221; alt=&#8221;Valras-Plage Sunlounger&#8221; title_text=&#8221;Valras-Plage_Sunlounger&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage33.jpg&#8221; alt=&#8221;Valras-Plage Poster&#8221; title_text=&#8221;Valras-Plage_Poster&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Valras-Plage34.jpg&#8221; alt=&#8221;Valras-Plage Journal&#8221; title_text=&#8221;Valras-Plage_Journal&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px|auto||auto||&#8221; custom_padding=&#8221;1px||50px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEwNzczIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; button_text=&#8221;Discover Valras-Plage&apos;s journal&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_border_color=&#8221;#000000&#8243; button_border_radius=&#8221;50px&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; custom_margin=&#8221;1px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|desktop&#8221; button_bg_color__hover=&#8221;#000000&#8243; button_bg_enable_color__hover=&#8221;on&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#FFFFFF&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Valras-PlageDrawing Tomorrow&#8217;s MemoriesA former fishing village turned family seaside resort, Valras-Plage sits quietly on the southern coast of France, near B\u00e9ziers. 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