[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.27.4″ custom_padding=”100px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Maax Standard Medium||||||||” text_font_size=”40px” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n
Lucas – Laboratory for Cultural, Artistic, and Social Practices [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Maax Standard||||||||” text_font_size=”21px” text_line_height=”1.4em” width=”100%” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n Culture isn\u2019t static. It\u2019s not something delivered from the top down. It\u2019s built in practice, through participation, place, and collective effort. <\/p>\n Lucas is a laboratory for cultural, artistic, and social practices. It rethinks how public policies are shaped \u2014 not by institutions alone, but with the people who live them. Citizens, residents, and users aren\u2019t just audiences or end-users, they\u2019re collaborators throughout the process. <\/span><\/p>\n Founded by Culture\u00b7Co, with the Bureau des Possibles and Villes Innovations, and supported by the French Ministry of Culture, Lucas brings together public institutions, local governments, and researchers around one idea: that cooperation isn\u2019t a byproduct of culture \u2014 it\u2019s a cultural act in itself. <\/p>\n Lucas is more than a think tank. It\u2019s a space of experimentation, where ideas are tested in real contexts and knowledge is co-produced. Backed by CEPEL (University of Montpellier \/ CNRS) and SOPHIAPOL (University of Paris Nanterre), its network includes political scientists, sociologists and geographers. Lucas is built on horizontal governance \u2014 a structure that prioritizes collective intelligence, shared responsibility, and the flexibility to adapt as local dynamics evolve. <\/p>\n Lucas helps local authorities imagine and implement more cooperative cultural strategies. Based on the landmark report \u201cFrom cultural cooperation to a culture of cooperation\u201d, the lab provides tools, training, and frameworks that support bottom-up policy-making. Through its public-interest mission, Lucas documents and shares open knowledge, builds collaborative networks of practice across France, Europe and the French-speaking world. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px|0px|false|false” custom_css_free_form=”td {|| vertical-align: top;||}” global_colors_info=”{}”]<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” border_color_all=”RGBA(255,255,255,0)” border_width_bottom=”50px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Lucas4.jpg” title_text=”Le Lucas, visual identity” show_bottom_space=”off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||50px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Lucas7.jpg” title_text=”Le Lucas, visual identity” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Lucas10.jpg” title_text=”Le Lucas, visual identity” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||50px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Lucas8-2-1.jpg” title_text=”SiteWeb-Gabarit-Lucas8-2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-1px|auto|50px|auto|false|false” custom_padding=”40px|||||” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n <\/p>\n Lucas\u2019 brand identity reflects what it stands for: collaboration, shared authorship, and the power of building together. It visualizes not just an organization, but a way of thinking \u2014 collective, open, and co-constructed. <\/p>\n The logomark is built from three geometric modules. Together, they form an \u201cL\u201d \u2014 for Lucas, but also a quiet reference to Culture\u00b7Co, the founding entity. Each module represents one of the three founding structures: Culture\u00b7Co, Bureau des Possibles, and Villes Innovations. They also signal Lucas\u2019 three fields of action: culture, art, and society. <\/p>\n Each shape has its own form and character. But it\u2019s in their connection that meaning emerges \u2014 a system that values difference, and works through complementarity. The identity becomes a metaphor for Lucas\u2019 horizontal governance model: shared space, equal voice, common purpose. <\/p>\n The color palette amplifies this concept. Purple, drawn from Culture\u00b7Co\u2019s identity, anchors the system and symbolizes culture. Light pink echoes Villes Innovations and its more saturated tone. Orange represents the Bureau des Possibles, for whom it\u2019s a signature color. Each hue is distinct, but together they tell one story \u2014 a visual alliance, built on mutual recognition. <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||50px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Lucas11.jpg” title_text=”Le Lucas, visual identity” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||50px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Lucas12.jpg” title_text=”Le Lucas, visual identity” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||1px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Lucas13-2.jpg” title_text=”Le Lucas, visual identity” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”50px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”50px|auto|50px|auto|true|false” custom_padding=”0px|0px|2px|0px|false|false” global_colors_info=”{}” min_height=”562.9px”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Lucas14.jpg” title_text=”Le Lucas, visual identity” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” custom_margin=”|0px||0px|false|false” custom_padding=”|0px|||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.asenso.fr\/wp-content\/uploads\/2025\/07\/SiteWeb-Gabarit-Lucas15.jpg” title_text=”Le Lucas, visual identity” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||-1px|0px|false|false” custom_padding=”|||0px|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Lucas – Laboratory for Cultural, Artistic, and Social PracticesA New Vision for Cultural PoliciesCulture isn\u2019t static. 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A New Vision for Cultural Policies<\/span><\/p>\n\n\n
\n Client<\/span><\/td>\n Lucas<\/td>\n<\/tr>\n \n Sector<\/span><\/td>\n Collaborative research laboratory<\/td>\n<\/tr>\n \n Discipline<\/span><\/td>\n Visual Identity
Editorial design<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nA Brand Identity Rooted in Cooperation<\/h1>\n