After designing the visual identity for the town of Valras-Plage, we were given the opportunity to work on a printed medium aimed at the general public: the town’s bimonthly newspaper.

It adopts a Berliner format, a conscious choice for its singular, recognizable character, borrowed from the codes of the traditional press. This format reinforces both the newspaper’s roots in a culture of local information and its own identity within the municipal media.

The cover grid echoes the motif of the arch, a central element of the visual identity and a true graphic totem of the city. Inside, the layout draws on the key components of the identity (typography, color palette, illustrations) to structure the information in a clear, accessible, and easily adaptable way.

The purpose of this newspaper is to inform residents about life in the commune: news, work in progress, festive events, local businesses and initiatives. It’s designed to be a local tool that’s functional, identifiable and lively.

Typography and images for people

The Valras-Plage newspaper adopts an expressive layout based on a strong use of typography and a striking relationship with images. The aim is to promote a human-centered, accessible and engaging editorial approach, echoing the town’s warm and friendly spirit

The New Spirit titling typography plays an essential role here. Its singular design, at once organic, slightly irregular and full of character, evokes an artisanal, sensitive and authentic dimension. It reflects “homemade” and human warmth, in perfect harmony with the identity of Valras-Plage, a lively, welcoming seaside resort on a human scale.

Occasional illustrations liven up the pages, contributing to a more fluid and inclusive reading experience while creating visual breathing space. The newspaper is conceived as a desirable object, far removed from rigid institutional codes, to encourage the desire to be informed and to take ownership of local life.

The chromatic palette, built around soft, natural tones, structures the various sections. Each double-page spread in monochrome hierarchizes cont

Reading comfort and eco-design

Both the legibility and hierarchy of information have been designed to offer users a fluid, comfortable reading experience.

Beyond the graphic aspect, the magazine has been redesigned with eco-responsibility in mind. The design favors a reasoned use of resources: purely decorative solid colors have been deliberately limited to reduce the inking rate, while maintaining a strong, structured visual identity.

The paper weight has also been lightened, allowing not only smoother, more intuitive handling of the printed object, but also a significant reduction in its weight when sent by post. A choice that contributes to minimizing the environmental impact of the newspaper while preserving its perceived quality.