Bonsoir, it’s this way!
Bonsoir is a convivial event designed to create links and share knowledge around graphic design and communication, accompanied by a drink, a few delicacies to munch on, and a theme to explore. The idea is to talk about graphic design, territory, identity, know-how… there are no limits other than the timing, from 6:00 pm to 8:00 pm (maybe longer for some), and the stock of good local bottles we’ve got in store for you.
Each event is unique, with an intimate format that allows us to welcome the public and a guest of honor exploring and questioning a specific theme that encourages discussion.
See you next year
Bonsoir #9: Avis de recherche, où sont passées les couleurs?
Friday, March 20, 2026 at 6:00 pm
18, rue Jean Estève – 34500 Béziers
The world around us seems to be desaturating. Architecture, automobiles, graphics, fashion, digital interfaces: chromatic neutrality dominates our visual landscapes. Is this simply an aesthetic trend, or a symptom of deeper social, economic and cultural changes? When color becomes rarer, what does it say about us, our relationship to risk, emotion and our place within the collective?
This new edition explores the apparent disappearance of color from the perspective of design research. In the style of a collective investigation, it questions the reasons for this chromatic neutralization: industrialization, standardization, minimalism, visual fatigue, but also the desire for control, conformity and standardization.
Here, color-design researcher Estelle Guerry questions the place of color in our contemporary environments and invites us to reflect on its role as a sensitive language of identity. An open reflection on what it means, today, to choose – or not to choose – color.
An event hosted by Estelle Guerry and the Studio Asensò team
Estelle Guerry, a designer by training with a doctorate in color design and engineering science, is a research engineer at the LARA-SEPPIA laboratory at Toulouse-Jean Jaurès University.
She is involved in the design of innovative products and services that meet new societal needs through color design. Funerals, care design, CMF and the environment are just some of the fields in which its expertise is mobilized.
Alongside her scientific activities, she teaches at the Institut Supérieur Couleur Image Design and lends her expertise to the Plateforme d’innovation Couleur Design Matière, both on the Montauban campus of the Université Toulouse-Jean Jaurès.
Past editions
Bonsoir #8 : Creating links
Special edition
Friday, July 18, 2025, at 6:00 PM
18 rue Jean Estève – 34500 Béziers
Creating links is what drives our daily work at Studio Asensò: weaving links where they sometimes seem absent or invisible. Creating links between ideas, shapes, stories and people. Revealing what’s already there, muted, to better bring out the meaning of what a place, an identity or a project has to express.
This common thread is also the theme of this evening’s event. If it exists, it’s pure chance, as it also echoes the “Bonjour!” exhibition currently on show at the Centre d’Arts. During the day, you’ll be invited to browse the exhibition; and in the evening, to go behind the scenes of the visual identity of the venue. An invitation to discover what the layman doesn’t always perceive, but which profoundly structures the experience of a visual identity: the research work, the references, the contexts – historical, geographical, heritage, territorial, cultural – which nourish each stage of conception.
We’ll be revealing the different signs of this new visual identity: logotype, acronym, pictograms and iconography.
An event hosted by the Studio Asensò team, in close collaboration with the Roueïre team.
To celebrate summer, the eighth edition of Bonsoir takes to the road at Roueïre, Centre d’Arts & du Patrimoine, as part of the “Nocturnes de Roueïre”. We look forward to being welcomed by director Marjory Clément and her team. On this occasion, we’ll be previewing Roueïre’s new visual identity, the fruit of a passionate and collaborative effort. And as we like to mix disciplines and create links, we’ve got a few surprises in store for you, including a participative and creative workshop (for the general public) created especially for the event.
We’re also delighted to be joined by two special guests, friends and partners of the studio, who have come together under the exceptional name of “Studio Asensò Social Club”:
Pierre-Marie Camper, founder of the LePerco roasting workshop and the LePercoMix music project, will share his singular universe. DJ, record dealer and craftsman of taste, he draws his inspiration from music, literature and everyday life to create sensory sets. Poetry and creativity are the order of the day!
Fabienne Los Huertos and Olivier Pascal, winemakers at Les Terrasses de Gabrielle, will also be on hand to introduce you to their unique cuvées. In their image: authentic, intense and deeply creative. Their approach to wine is an artistic one, combining high standards, freedom and passion.
Bonsoir #7 : Gustave Fayet, bibliophile, illustrator and book designer
Friday, June 20, 2025, at 6:00 PM
18 rue Jean Estève – 34500 Béziers
As part of the Gustave Fayet centenary season, the seventh edition of Bonsoir pays tribute to the bibliophile, illustrator and book designer that he was, and puts the spotlight on printed editions. For the occasion, we are honored to welcome Olivier Schuwer, Doctor of Contemporary Art History and general coordinator of the season’s research program
In 2025, the city of Béziers celebrates the centenary of the death of one of its most illustrious figures, Gustave Fayet (1865-1925). This “Fayet Year” is part of the “Gustave Fayet Centenary Season (2025-2027)”, an invitation to travel through the colorful world of works acquired or created by the artist and collector. Numerous exhibitions will be dedicated to him, from the Musée Fayet (Béziers) to the Abbaye de Fontfroide (Narbonne), from the Abbaye Saint-André (Villeneuve lez Avignon) to the Museon Arlaten (Arles). In autumn 2026, the Fondation Louis Vuitton (Paris) will present a two-part exhibition paying tribute to the collector and creator.
Against this backdrop, Studio Asensò and the Association du Musée d’Art Gustave Fayet à Fontfroide have joined forces to produce a series of catalogs to accompany the exhibitions at Abbaye Saint-André and Abbaye de Fontfroide. The recent release of Gustave Fayet en Provence gives us the opportunity to revisit this inspiring personality who, before becoming a subject of reflection and publication, devoted a consuming passion to the world of books. Exploring Fayet as reader, bibliophile, friend of writers, illustrator and book designer, this session will paint a “literary” portrait of the man who was at once winegrower, entrepreneur, collector and artist.
An event hosted by Olivier Schuwer and the Studio Asensò team
With a doctorate in contemporary art history, Olivier Schuwer is the general coordinator of the research program for the “Gustave Fayet Centenary Season”. He is also co-curator of the exhibition Gustave Fayet et le Japon, which opens at the Musée Fayet on June 19. A specialist in Impressionism and Symbolism, his work focuses on the history of art and literature at the turn of the 20th century. Alongside his scientific activities, he teaches art history at the École nationale supérieure des chartes.
Bonsoir #6 : Novelty and identity
Friday, March 14, 2025 at 6:00 PM
18 rue Jean Estève – 34500 Béziers
Bonsoir’s sixth edition, entitled “Inédit et identité” (Novelty and identity), invites us to an encounter that can be seen as a collective workshop exploring the process of identity construction.
When faced with a new challenge, what identity strategy should you adopt?
When habitual behaviors no longer produce the expected effects, when the representation of the world is no longer effective, an identity crisis is brewing. The risk is to persevere in the same actions, with the same undesirable effects. Taking the time to reflect on our identity enables us to focus our efforts and relationships on deliberately building a new approach to tomorrow’s major challenges.
François-Noël invites us to a meeting that he sees as a collective workshop to explore the process of identity-building. This meeting is aimed at all those who wish to strengthen their capacity for action, and who are interested, in one way or another, in what “makes an identity”.
Involved in research and development, François-Noël plans, designs and implements solutions to promote adherence, integration and transition. Today, he combines innovation and the inclusive society of disability and aging with his work in corporate identity strategy and visual and verbal identification systems.
An event hosted by François-Noël Tissot and the Studio Asensò team
François-Noël studied business administration, communication and social transformation in France, the UK and Austria.
A reference in ethics and the deployment of collective intelligence in complex environments, François-Noël is an expert in internal coaching for major accounts (Orange) and external coaching (CPME), the driving force behind one of the first French-speaking identity consultancies, and head of a world leader in branding, Wolff Olins, in London. François-Noël is a creative, adaptive and intuitive leader who, above all, “keeps his identity in check”. His commitment to society means that he is involved in the governance of collegial bodies in the social economy.
Bonsoir #5: Simplicity is the result of complexity
Friday, September 20, 2025 at 6:00 PM
18 rue Jean Estève – 34500 Béziers
Named “Simplicité!” and in keeping with the national theme of France Design Week, this fifth edition questions the notion of simplicity in the field of photography and design, particularly graphic design.
In our everyday lives, ordinary, familiar objects often go unnoticed for their beauty and ingenuity. Although their simplicity of use and aesthetics may attract our attention, it is often difficult for the uninitiated to grasp the extraordinary complexity of their design and the synthesis they can embody.
During this talk, Louis Bacou, photographer and narrator of simple gestures and ordinary tools, reveals his work through intriguing photographs.
An event hosted by Louis Bacou and the Studio Asensò team
Louis Bacou was introduced to photography through the lens of his life and everything in it, in deep solitude. Often born of chance, his work is a testimony to the image through the image, a way of telling a story, without writing, taking as raw material the ordinary or what seems to be ordinary. Trying to convey empathy and humanism with his subjects, he captures in sequence the passage of time, simple gestures and what might be described as commonplace, notably with the “Ideal Model” series of tools.
After exhibiting his work “Photographies silencieuses” at Galerie L.A.C. in Vevey, Switzerland, he will be showing “Modèle Idéal” at Espace Lally from October 10, 2024.
New: A participatory edition opening up the field of possibilities
We invite participants to bring an image, photograph, illustration or even a logotype that they feel illustrates the notion of simplicity. This projected image is commented on by the participants and themselves.
Bonsoir #4: Aux armes citoyens!
Friday, April 12, 2024 at 6:00 PM
18 rue Jean Estève – 34500 Béziers
Called “Aux armes citoyens!”, this fourth edition is devoted to the art of the coat of arms in communication.
In political or international news, in advertising, on our commercial packaging, on traffic signs, at monarchs’ funerals or even, unfortunately, on battlefields, heraldry is discreet but present everywhere for those who know how to see it. And what if coats-of-arms turned out to be an astonishingly modern communication tool?
In this lecture, Matthieu Desachy introduces us to the art of the coat-of-arms as a graphic art par excellence.
An event hosted by Matthieu Desachy and the Studio Asensò team
Matthieu Desachy is an archivist-paleographer, general curator of libraries, doctor in medieval history and member of the Société française d’héraldique et de sigillographie. He is currently director of public reading, written heritage and archives for the city of Aix-en-Provence, which includes the prestigious Bibliothèque Méjanes. He also teaches heraldry at the University of Nîmes.
Among his research, publications and curatorial work, he has presented precious Renaissance manuscripts from the Vatican’s Secret Library and, with Michel Pastoureau, edited a book on heraldry and books.
Bonsoir #3: The characteristics of wine
Friday, September 15, 2023 at 6:00 PM
18 rue Jean Estève – 34500 Béziers
Entitled “Wine typefaces”, this third edition is dedicated to the study of the cultural meanings of wine label typefaces.
Typography is one of the essential design elements of wine labels. By choosing specific typefaces and fonts, labels can communicate brand values, distinctive personality traits and suggest wine properties. Studies show that typography has the power to convey associations of ideas, set moods and evoke emotions that influence consumer choices.
In this talk, Franck Celhay explains the meanings associated with the main font families used in the wine industry, as well as their cultural origins. He also explains how the meaning of a typeface can vary according to the choice of font and layout. In this way, we hope to provide our guests with guidelines for choosing a brand typography in harmony with the personality of their wine.
An event hosted by Franck Celhay and the Studio Asensò team
Franck Celhay is a teacher-researcher at Montpellier Business School. He holds a PhD in marketing from the University of Bordeaux and a Bachelor’s degree in graphic design from the École Supérieure des Métiers Artistiques in Montpellier. His research focuses on graphic design and brand communication. He specializes in the study of the influence of wine label design on the consumer.
Franck’s work has been published in prestigious journals such as the International Journal of Wine Business Research, the Journal of Product Innovation Management, the International Journal of Design or even Food Quality and Preference. At the same time, he puts his skills to work for operators in the wine industry, providing marketing and graphic design consultancy services.
